Meet Matt

Chief Of Chaos


Chief of Chaos

Matt Frary is CEO and Founder of SmarterChaos, Inc. – a Digital Performance Marketing Agency focused on driving customer acquisition.

Known as the “Chief of Chaos,” Matt brings his entrepreneurial drive, positive outlook and trendsetting strategic thinking to the affiliate marketing industry. He’s regularly sought out to speak both locally and nationally and is considered an industry visionary in Affiliate and Digital Marketing.

His personal motto “Make It Happen” propelled him to launch six successful performance marketing companies, including SmarterChaos. Those companies have now grown to more than eight million in revenues, generating hundreds of millions in revenue for their clients. SmarterChaos boasts national brand clients past and present including Manscaped, FabFitFun, Shipt, eBags, Gobble, Dollar Shave Club, Meredith Magazines and more. The company has also been listed four years in a row on the Inc. 5000 Fastest Growing Companies in America and is a Forbes Agency Council member. Prior to these companies, Matt also built a top 25 Affiliate Network called ROI Rocket to more than forty million in revenues from his apartment to their corporate offices in Denver.

Matt’s passion for coaching young entrepreneurs and his ongoing desire to give back led him to become a Founder Institute Mentor in Denver, Colo., where he works with startup founders to successfully launch and scale their businesses. He is an Alumni Advisor for the Thunderbird International MBA program at Arizona State University, where he speaks about innovation, entrepreneurship and business strategy. Matt also sits on the Castle Rock Primary Employers Board, part of the Castle Rock Economic Development Council. He believes if you give of yourself, your time and your talents first, it will come back to you tenfold – a belief that he attributes to his strong Christian values.

Matt lives with his wife and kids in Castle Rock, Colo. When he’s not in the office, he’s spending time with his family in the great Colorado outdoors – usually skiing, mountain biking or jeeping. His Bernese Mountain dog, Anna, is the resident pup at SmarterChaos, where she regularly joins meetings and greets visitors.

Matt is also Founder/CEO of She Is Media, Chief Influencer of Webfluential U.S., Owner/CEO of Elite Media Partners, Chief Deal Taker/Owner at DealTaker, and Owner/Consultant of SmartDog Marketing.

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