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Uncover Hidden Revenue
Improve Your Affiliate ROI
Maximize Your Profit Margins
The Trusted Experts in Affiliate Program Growth
At Chief of Chaos, we specialize in affiliate program growth. We’ve scaled 500+ affiliate programs for top brands like FabFitFun, Dollar Shave Club, and Paramount +.
Affiliate Program Management That Drives Real Revenue
Still treating your affiliate program like an afterthought—or worse, not running one at all? You’re leaving one of ecommerce’s most profitable and scalable revenue channels on the table.
Whether you’re running a program or starting from scratch, we’ll help you uncover hidden revenue, improve your affiliate ROI, and maximize your profit margins.
Already running an Affiliate Program?
We’ll break down:
- What’s working (and why)
- What’s broken (and how to fix it)
- Where your affiliate program is leaking revenue
- Strategic opportunities for sustainable affiliate marketing growth
No Program Yet?
We’ll show you:
- How to launch an affiliate marketing program that scales fast
- What systems and partners you need to succeed
- How to drive high-margin, low-risk revenue with affiliates
Why listen to us?
Matt & his team at Chief of Chaos have built and optimized hundreds of successful affiliate programs across verticals. With over a hundred years of combined experience this team has the knowledge, strategies, and relationships your brand needs to grow. We don’t do fluff, filler, or vague advice – just actionable strategy to increase revenue and reduce waste.
Lisa Riolo
Success Strategist, Entrepreneurial Leader
“One of the things I really appreciate about Matt — he consistently ‘shows up’ and stays engaged in a genuine way. So many ‘Chief’ level leaders can’t stay connected to their staff, clients, partners or industry contacts. Matt values relationships and it shows. He navigates growth and change by keeping his connections strong.”
Sean M. McCormick
CEO - embed hq
“I have had the pleasure of knowing Matt for several years now. There are many reasons why I do business with Matt and his companies. Besides for being a breathe of fresh air in a crowded performance marketing industry, Matt is a high energy, fast paced individual that will run through a brick wall for one of three things: 1) His Family 2) His co-workers 3) His clients… Besides for being a digital marketing genius, I have found Matt to be trustworthy, transparent, and most importantly someone I now call a friend. Words can only say some much about someone. Do yourself a favor- connect with Matt!”
Peter Kline
Admediary President & Founder
“I’ve had the pleasure of working with Matt for almost a decade, and he gets my highest possible recommendation. He is a man of high integrity and intellect, and at the forefront of pushing the online performance marketing industry to new heights. His performance agency model (Chief of Chaos) reflects his consultative style based on his many years of experience in navigating the space to find the best performing traffic. My advice is that you should trust Matt to manage your online marketing program and you will see great results.”
Lev Barinskiy
CoFounder, CEO - SmartFinancial
“I’ve had the pleasure of working with Matt for almost a decade, and he gets my highest possible recommendation. He is a man of high integrity and intellect, and at the forefront of pushing the online performance marketing industry to new heights. His performance agency model (Chief of Chaos) reflects his consultative style based on his many years of experience in navigating the space to find the best performing traffic. My advice is that you should trust Matt to manage your online marketing program and you will see great results.”
Reid Behrendt
Senior Director, US Operations Bavarian Nordic
“I’ve had the pleasure of working with Matt for almost a decade, and he gets my highest possible recommendation. He is a man of high integrity and intellect, and at the forefront of pushing the online performance marketing industry to new heights. His performance agency model (Chief of Chaos) reflects his consultative style based on his many years of experience in navigating the space to find the best performing traffic. My advice is that you should trust Matt to manage your online marketing program and you will see great results.”
Khris Thayer
CEO - OPTIZMO Technologies
“Matt is a great industry professional and good friend! I had the pleasure of meeting Matt through business partnership first, then becoming fast friends afterwards and can say that any mutual clients we have worked with, have had great reviews of both Matt’s work as well as the services provided by Chief of Chaos. I would highly recommend Matt’s work to any Advertiser looking to boost revenue with a proven thought leader in the space!”
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