Matt has been at the center of performance marketing since the early days of the internet. He’s built agencies, launched brands, and managed partner programs that have driven hundreds of millions in revenue. He’s the architect of the Chief of Chaos operating model and the reason the XPFlow family runs the way it does.

Patti brings deep expertise in client relationships and program delivery. She ensures every Chief of Chaos engagement runs cleanly from kickoff to results: clients always know what’s happening, why it matters, and what comes next. If the partner program is the engine, Patti is the one making sure it doesn’t miss a beat.