Matt Frary

Matt Frary helps brands unlock explosive growth through strategic affiliate marketing, performance partnerships, and digital transformation. As the Founder & CEO of Chief of Chaos, Matt’s  spent 25+ years scaling startups and Fortune 500s alike—delivering results through data-driven marketing, channel orchestration, and cutting-edge AI-powered solutions.

Matt Frary helps brands unlock explosive growth through strategic affiliate marketing, performance partnerships, and digital transformation. As the Founder & CEO of Chief of Chaos, Matt’s  spent 25+ years scaling startups and Fortune 500s alike—delivering results through data-driven marketing, channel orchestration, and cutting-edge AI-powered solutions.