“The Hottest New Wave in Affiliate Marketing: PODCASTING”

by | Nov 12, 2025 | Partnerships, Adventures in Growth, Digital Marketing, Growth as a Service

2.2 Million Shows. 1 Game-Changing Channel. Exclusively Through Chief of Chaos + Audiohook.

Affiliate marketing is getting an audio upgrade.

That’s right—your brand can now scale through podcast advertising on a performance basis. We’re talking about access to 2.2 million podcasts, thousands of episodes, and millions of highly engaged listeners—all without the traditional CPM ad spend risk.

Thanks to Chief of Chaos’ exclusive partnership with Audiohook, we’re the only agency offering affiliate marketing through podcast placements at scale.

Why now?

  • 🎧 464.7 million people globally listen to podcasts in 2024.
  • 💡 80% of listeners recall brands mentioned in podcasts.
  • 💥 Podcast listeners are 54% more likely to buy a product after hearing it in a show.
  • 🔥 Yet, very few brands have cracked the code to scale affiliate through audio. Until now.

Here’s what makes this possible:

  • Audiohook’s Tech: A DSP platform built for podcasts. Intelligent targeting. Scalable placement. Real-time optimization.
  • Affiliate Integration: We’re fully integrated with Impact.com (more platforms coming soon: CJ, Awin, Rakuten, Partnerize).
  • Chief of Chaos: We’re the performance agency that makes it work. Affiliate, creative, targeting, tracking—we build the bridge.

The Offer: Be One of the First 10 Brands to Launch

We’re opening up early access to 10 test brands to run exclusive performance campaigns across the podcast universe. This is your chance to:

  • Insert your brand in top-tier audio content
  • Pay only when performance happens
  • Help shape the tech stack and targeting integrations
  • Ride the wave before your competitors even know it’s coming

Imagine this:

You’re listening to your favorite podcast on mental health, parenting, business, or golf—and boom—your product is being endorsed authentically by the host.

Now imagine that happening 1,000 times a day.

Only paying for the conversions.

With Chief of Chaos running the whole operation.

This is not the future. This is live now.

Want In?

DM us on LinkedIn or hit us at audio@chiefofchaos.com to claim your early-access spot.

Matt Frary helps brands unlock explosive growth through strategic affiliate marketing, performance partnerships, and digital transformation. As the Founder & CEO of Chief of Chaos, Matt’s  spent 25+ years scaling startups and Fortune 500s alike—delivering results through data-driven marketing, channel orchestration, and cutting-edge AI-powered solutions.

Matt Frary helps brands unlock explosive growth through strategic affiliate marketing, performance partnerships, and digital transformation. As the Founder & CEO of Chief of Chaos, Matt’s  spent 25+ years scaling startups and Fortune 500s alike—delivering results through data-driven marketing, channel orchestration, and cutting-edge AI-powered solutions.