by Brandon Melton | Jul 4, 2025 | Adventures in Growth, Brand, Brand Building, Digital Marketing, Growth as a Service
Brand building and self discovery aren’t separate journeys. They’re the same road, just different mirrors. When we launched Chief of Chaos, we didn’t start with a perfectly polished brand. We started with a pulse. A few clear values. A desire to do things...
by Brandon Melton | Jun 28, 2025 | Adventures in Growth, Digital Marketing, Growth as a Service
You can be busy all day and still feel like nothing important happened. Before starting Chief of Chaos, I spent years in solution sales—working with and inside Fortune 500 organizations. From the outside, it looked like high performance. Calendars packed. KPIs...
by Matt Frary | Jun 16, 2025 | Adventures in Growth, Digital Marketing, Growth as a Service
Funnels are sexy in pitch decks. Top. Middle. Bottom. Convert. Scale. But here’s what they look like in real life: Traffic sources firing in 12 directions Disconnected landing pages built by interns A CRO test from 6 months ago still “running” Attribution models that...
by Matt Frary | May 27, 2025 | Digital Marketing, Adventures in Growth, Affiliate Management, New Client Announcements
Chief of Chaos, the premier growth marketing and affiliate management firm globally, is pleased to announce that Skin Laundry has chosen Chief of Chaos as their exclusive affiliate marketing agency—partnering to help the brand glow even brighter through...
by Matt Frary | Mar 12, 2025 | Affiliate Management, Digital Marketing
Hear me out. I did NOT say Affiliate is dying. I said that “Affiliate Agencies” are dying in their current form. The model has been around 25+ years, nearly quarter of a century. We have to evolve. Here are the principles of the statement…. 1....
by Matt Frary | Mar 5, 2025 | Affiliate Management, Adventures in Growth, Digital Marketing
Background: Brand X (a name that may or may not resemble real-life disasters) approached our agency with a grand vision: they wanted to scale their business solely through affiliate marketing. No paid search, no paid social, no SEO, no email marketing, no PR—just...
