by Matt Frary | May 4, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Partnerships
“Don’t be afraid to give up the good to go for the great.” John D. Rockefeller You’re going to hear me say Impakuten a lot. It’s the word I’ve been using for the strategic alliance between Rakuten and impact.com announced on April...
by Matt Frary | Apr 30, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, New Client Announcements, Partnerships
The Impakuten question I keep getting this week is the wrong one. Every brand-side leader in my DMs is asking some version of “where should we migrate to, and how fast?” That is the question every certified agency in the field is rushing to answer for them. It is the...
by Matt Frary | Apr 21, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Digital Marketing, Growth as a Service, Partnerships
“Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan There’s a debate happening in affiliate right now that’s missing the point entirely. One camp says automate everything. Scale with AI. Kill the...
by Herman Blease | Apr 9, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service, Partnerships
FOR IMMEDIATE RELEASE April 7, 2026 Combined company will leverage Alfie.io and deep affiliate expertise to revolutionize how brands recruit and manage affiliate partners at scale XP Flow, the technology company behind Alfie.io, today announced the completion of its...
by Herman Blease | Apr 9, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
FOR IMMEDIATE RELEASE April 6, 2026 New hire accelerates go-to-market for Alfie.io and expands services-led growth through Chief of Chaos DALLAS, TX — April 6, 2026 — XPFlow, the company behind Alfie.io, today announced that Dustin Howes has joined the company as...
by Matt Frary | Feb 5, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
Scaling isn’t supposed to feel safe. It’s supposed to feel intentional. Every fast-growing brand eventually hits the same wall. What worked at $10K a month starts breaking at $100K. What felt “scrappy” turns into chaos. And suddenly, growth feels fragile instead of...
