by Matt Frary | Apr 21, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Digital Marketing, Growth as a Service, Partnerships
“Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan There’s a debate happening in affiliate right now that’s missing the point entirely. One camp says automate everything. Scale with AI. Kill the...
by Herman Blease | Apr 9, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service, Partnerships
FOR IMMEDIATE RELEASE April 7, 2026 Combined company will leverage Alfie.io and deep affiliate expertise to revolutionize how brands recruit and manage affiliate partners at scale XP Flow, the technology company behind Alfie.io, today announced the completion of its...
by Herman Blease | Apr 9, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
FOR IMMEDIATE RELEASE April 6, 2026 New hire accelerates go-to-market for Alfie.io and expands services-led growth through Chief of Chaos DALLAS, TX — April 6, 2026 — XPFlow, the company behind Alfie.io, today announced that Dustin Howes has joined the company as...
by Matt Frary | Feb 5, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
Scaling isn’t supposed to feel safe. It’s supposed to feel intentional. Every fast-growing brand eventually hits the same wall. What worked at $10K a month starts breaking at $100K. What felt “scrappy” turns into chaos. And suddenly, growth feels fragile instead of...
by Matt Frary | Feb 3, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service, Partnerships
Friday with Frary • Video Series • New episodes on Fridays Stability, Margin, and Faithfulness A short reflection on seasons that feel “fine” from the outside—but are quietly brutal on the inside. Watch the episode Jump to takeaways From the outside, it can look like...
by Matt Frary | Jan 20, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
“Luck is what happens when preparation meets opportunity.” — Seneca Affiliate Summit West is right around the corner. In two weeks, thousands of people will land in Las Vegas with packed calendars, big expectations, and the same goal: get value. I’ll be there!...
