by Matt Frary | Jun 22, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
“Your brand is what other people say about you when you are not in the room.” — Jeff Bezos I went to the biggest room in our industry at iPX 2026 in Austin this year with a plan and a number. The number was twenty. Twenty qualified conversations, decision...
by Matt Frary | May 25, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
“Everybody can be great because everybody can serve.” Martin Luther King Jr. It is Memorial Day. The work pauses for a day. I am going to use the pause for the question most founders dodge. Who are you actually in service to? Not on the about page. Not in...
by Matt Frary | May 4, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Partnerships
“Don’t be afraid to give up the good to go for the great.” John D. Rockefeller You’re going to hear me say Impakuten a lot. It’s the word I’ve been using for the strategic alliance between Rakuten and impact.com announced on April...
by Matt Frary | Apr 30, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
The Impakuten question I keep getting this week is the wrong one. Every brand-side leader in my DMs is asking some version of “where should we migrate to, and how fast?” That is the question every certified agency in the field is rushing to answer for them. It is the...
by Matt Frary | Apr 21, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Digital Marketing, Growth as a Service, Partnerships
“Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan There’s a debate happening in affiliate right now that’s missing the point entirely. One camp says automate everything. Scale with AI. Kill the...
by Matt Frary | Apr 9, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service, Partnerships
FOR IMMEDIATE RELEASE April 7, 2026 Combined company will leverage Alfie.io and deep affiliate expertise to revolutionize how brands recruit and manage affiliate partners at scale XP Flow, the technology company behind Alfie.io, today announced the completion of its...
