by Patti Jones | Oct 28, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
A high-impact affiliate program doesn’t build itself. But when it’s built right, it becomes a margin-positive growth engine that compounds over time. Affiliate marketing is no longer set-it-and-forget-it. Today it’s one of the most powerful tools DTC...
by Patti Jones | Oct 21, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
Think affiliate marketing is just coupon codes? The space evolved. Fast. What used to be dominated by deal sites and cashback portals is now a dynamic, multi-channel ecosystem driven by influencers, creators, content publishers, and commerce media. These are not...
by halle@xpflow.app | Oct 19, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
We’ve audited enough partner programs to know that the ones with clear answers to these five questions are almost always the ones performing. Not because knowing the number solves the problem, but because knowing the number means someone is managing for it....
by Patti Jones | Oct 14, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
Paid ads charge you to hope someone converts. Affiliate marketing charges you after they do. For DTC brands facing tighter budgets, rising CAC, and relentless pressure on margins, that distinction is not semantic. It is the difference between a growth model that...
by Patti Jones | Oct 7, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
iOS changes wrecked your attribution. CACs are unsustainable. And the VC money that used to paper over the gap between spend and profit? It’s gone. If you’re still running a DTC brand on the old growth playbook, paid social, deep discounts, and LTV...
by Kirsten Kreiling | Oct 5, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service
Our founder, president, and COO, Matt Frary, recently spent an hour with a University of Kansas entrepreneurship student who wanted to know what it really takes to build a company. His answers came from building and selling businesses across every era of the internet....
