by Matt Frary | Jun 29, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
“Without data, you are just another person with an opinion.” W. Edwards Deming I spent last week in a lot of rooms from Dallas to Denver, and almost every one of them was about the same thing. On the surface they looked like different meetings. Pipeline....
by Matt Frary | Jun 22, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
“Your brand is what other people say about you when you are not in the room.” — Jeff Bezos I went to the biggest room in our industry at iPX 2026 in Austin this year with a plan and a number. The number was twenty. Twenty qualified conversations, decision...
by Matt Frary | Jun 18, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“If you are not embarrassed by the first version of your product, you have launched too late.” – Reid Hoffman This issue is late. I am going to tell you why, because the reason is the whole lesson. We were shipping. Over the last few weeks at XPFlow...
by Matt Frary | Jun 9, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“It is not enough to be busy. The question is, what are we busy about?” Henry David Thoreau It is June 9th. I want you to do something uncomfortable before you read another word. Pull up the plan you wrote in January. The real one. The goals, the...
by Matt Frary | May 25, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships
“Everybody can be great because everybody can serve.” Martin Luther King Jr. It is Memorial Day. The work pauses for a day. I am going to use the pause for the question most founders dodge. Who are you actually in service to? Not on the about page. Not in...
by Matt Frary | May 20, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
“A team is not a group of people who work together. A team is a group of people who trust each other.” Simon Sinek This week I sat with my leadership team and we gave Alfie a voice. Not a brand voice. Not a tone of voice guide. A real one. The kind of...
