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Why Affiliate Marketing Is the Smartest Channel for Profit-Focused Growth
Paid ads charge you to hope someone converts. Affiliate marketing only charges you after they do. For DTC brands facing tighter budgets, rising CAC, and relentless pressure to improve margins, that distinction isn’t just semantic—it’s survival. In a post-iOS,...
Issue #10 — From Zombie to Hero: Rebuilding Your Affiliate Program for Performance
“The best time to plant a tree was 20 years ago. The second best time is now.” — Chinese Proverb We’ve diagnosed the dead. We’ve shown how to revive them. Now it’s time to rebuild. Because bringing your affiliate program back from the dead isn’t enough. You want it...
Issue #9 — How to Bring an Affiliate Program Back From the Dead
“Success is not final, failure is not fatal: it is the courage to continue that counts.” — Winston Churchill We’ve been talking about Zombie Affiliate Programs—those undead channels left to rot by churn-and-burn agencies or overstretched internal teams. But what if...