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Issue #64: Trust Is the Last Moat.

Issue #64: Trust Is the Last Moat.

by Matt Frary | Aug 11, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett Last week I told you about a good app that got caught wheeling a horse through the gate (Called Phia). Here is the part I could not put down. The trick took one software...
Issue #63: The Trojan Horse Worked Great. Then It Ruined Everything.

Issue #63: The Trojan Horse Worked Great. Then It Ruined Everything.

by Matt Frary | Aug 5, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“Sing to me of the man, Muse, the man of twists and turns, driven time and again off course.” Homer, The Odyssey I took my family to see The Odyssey last night. Here is everything I retained from freshman lit. There was a big wooden horse. There was a...
Issue #62: Staffing Isn’t Strategy.

Issue #62: Staffing Isn’t Strategy.

by Matt Frary | Jul 29, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“There is nothing so useless as doing efficiently that which should not be done at all.” Peter Drucker I am writing this from a gate at LaGuardia. My flight home from Affiliate Summit East was supposed to leave twenty-four hours ago. Storms rolled through,...
Issue #61: Culture Doesn’t Scale by Accident.

Issue #61: Culture Doesn’t Scale by Accident.

by Matt Frary | Jul 22, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“I came to see, in my time at IBM, that culture isn’t just one aspect of the game. It is the game.” Lou Gerstner The best culture I ever built ran out of an old firehouse with a bank vault in the basement and jail cells we used as storage closets....
Three Questions, Almost No Hands

Three Questions, Almost No Hands

by Kirsten Kreiling | Jul 20, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“IBCircle is a rare kind of room, full of leaders who show up to think out loud together instead of trading business cards. The June 3 conversation went right at the question every executive is wrestling with right now: how do you make good decisions...
Issue #60: Sharp Tool, Sharper Mind

Issue #60: Sharp Tool, Sharper Mind

by Matt Frary | Jul 15, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“Man is a tool using animal. Without tools he is nothing. With tools he is all.” Thomas Carlyle One of the sharpest affiliate marketers I have ever met told me a story this week that I have not stopped thinking about. She runs recruitment for an agency,...
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Recent Posts

  • Issue #64: Trust Is the Last Moat.
  • Issue #63: The Trojan Horse Worked Great. Then It Ruined Everything.
  • Issue #62: Staffing Isn’t Strategy.
  • Issue #61: Culture Doesn’t Scale by Accident.
  • Three Questions, Almost No Hands

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