by Matt Frary | Jun 2, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing
“The future is already here. It is just not evenly distributed.” William Gibson Here is a number that should stop you cold. There is a partner program I am close to that drives north of $300 million a year in revenue. Affiliates, partners, referrers, the...
by Matt Frary | May 20, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
“A team is not a group of people who work together. A team is a group of people who trust each other.” Simon Sinek This week I sat with my leadership team and we gave Alfie a voice. Not a brand voice. Not a tone of voice guide. A real one. The kind of...
by Matt Frary | May 12, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing
“Revenue is vanity. Profit is sanity. Cash is reality.” Alan Miltz I spent this week in Dallas with my Alfie engineering team. They are smart. Smarter than me, mostly, especially on the stuff I cannot read out of a stack trace. They kept asking me very...
by Matt Frary | Apr 21, 2026 | Conversations Around AI, Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service
April 2026 • XPFlow Team Most AI events sell the future. This one showed what’s already working. Last week, part of the XPFlow team landed in Boulder, Colorado for the IterateOn AI Symposium and walked away with something rare: Clarity. Two days. 200+ enterprise...
by Matt Frary | Apr 7, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
Chaos to Grow Turning strategic chaos into scalable growth “We shape our tools, and thereafter our tools shape us.” — Marshall McLuhan Your affiliate program is only as strong as the infrastructure underneath it. Best strategy in the world. Best partners....
by Matt Frary | Feb 17, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
“Technology does not replace great talent. It reveals it.” Let’s address the question everyone is quietly asking: Is AI going to replace affiliate managers? The short answer is no…. The longer answer is more uncomfortable. AI won’t replace affiliate managers. It...
