by Matt Frary | Apr 21, 2026 | Conversations Around AI, Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service
April 2026 • XPFlow Team Most AI events sell the future. This one showed what’s already working. Last week, part of the XPFlow team landed in Boulder, Colorado for the IterateOn AI Symposium and walked away with something rare: Clarity. Two days. 200+ enterprise...
by Matt Frary | Apr 7, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
Chaos to Grow Turning strategic chaos into scalable growth “We shape our tools, and thereafter our tools shape us.” — Marshall McLuhan Your affiliate program is only as strong as the infrastructure underneath it. Best strategy in the world. Best partners....
by Matt Frary | Feb 17, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
“Technology does not replace great talent. It reveals it.” Let’s address the question everyone is quietly asking: Is AI going to replace affiliate managers? The short answer is no…. The longer answer is more uncomfortable. AI won’t replace affiliate managers. It...
by Matt Frary | Nov 18, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing
“Success is where preparation and opportunity meet.” — Bobby Unser Q4 isn’t a season — it’s a sprint. Black Friday, Cyber Monday, Thanksgiving, Christmas… If you’re not prepared, you’re already behind. Affiliate programs either break records during Q4 —or they break...
by Matt Frary | Nov 11, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
“AI won’t replace you. But someone using AI to run their business will.” — Matt Frary Before we dive in — a quick reminder: The School of Chaos is coming. It’s a private, invite-only community for builders — founders, marketers, and operators who want to grow smarter...
by Matt Frary | Sep 30, 2025 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Conversations Around AI, Digital Marketing, Growth as a Service, Partnerships
“Replace the humans—they don’t want to do the jobs they’re in anyway.” That was the message plastered across a billboard in San Francisco this week. It was provocative. It was predictive. And in the wake of OpenAI’s announcement of Instant Checkout and Buy with...
