Chaos to Grow
Turning strategic chaos into scalable growth
“Out of chaos, find simplicity. From discord, find harmony.”
— Sun Tzu
If you’re building something that matters, you’re in chaos.
Rapid hiring. Broken funnels. Slack on fire. Too many tools. Not enough traction. Little to no plan.
This isn’t failure.
It’s the cost of growth.
This newsletter exists to help you win inside the storm.
What You’ll Get in Chaos to Grow:
- Growth frameworks that actually work
- Affiliate, marketplace, and eCom strategies
- Tactical playbooks for scaling to $100M+
- Case studies from real companies
- Occasionally, a brutal truth you needed to hear
From the Trenches: The 3-Part Growth Audit That Changes Everything
Here’s a simple exercise I run with every client scaling past $10M:
1. Remove Dead Weight
Ask: What platforms, tools, or agencies are we keeping out of habit—not performance?
→ Kill one this week. Don’t ask for permission—ask for ROAS.
2. Spotlight the Scalable
What tactic already works but isn’t being pushed hard enough?
Affiliate? Paid? Email? Creator partnerships?
→ Pour gas where there’s already fire.
3. Create a Weekly Growth Dashboard
One Google Sheet. Three tabs:
- Revenue Levers (channels, goals, growth rate)
- Tests (in flight, next up, learnings)
- Blockers (tech, approvals, resourcing)
Your Weekly Chaos Challenge
What’s one thing you’ve been avoiding because it feels messy?
Do that. Today.
The mess is the path.
Want My “Growth Operating System” Template?
I’ll send you the exact checklist doc we use with $10M–$100M clients to manage chaos at scale.
Comment below or DM me with “Growth OS.”
Until next week—
Embrace the Chaos.
—Matt Frary
Chief of Chaos
