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Three Questions, Almost No Hands

Three Questions, Almost No Hands

by Kirsten Kreiling | Jul 20, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“IBCircle is a rare kind of room, full of leaders who show up to think out loud together instead of trading business cards. The June 3 conversation went right at the question every executive is wrestling with right now: how do you make good decisions...
Issue #59: Eat the Risk, Get the Sale.

Issue #59: Eat the Risk, Get the Sale.

by Matt Frary | Jul 7, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“The best way to find out if you can trust somebody is to trust them.” Ernest Hemingway The biggest deal in the history of this company almost died in a chair. Not over price. Over a silence. Everything on paper was perfect, and paper was never the...
Issue #58: Build the Scoreboard First.

Issue #58: Build the Scoreboard First.

by Matt Frary | Jun 29, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service

“Without data, you are just another person with an opinion.” W. Edwards Deming I spent last week in a lot of rooms from Dallas to Denver, and almost every one of them was about the same thing. On the surface they looked like different meetings. Pipeline....
Issue #57: Make Them Come Find You

Issue #57: Make Them Come Find You

by Matt Frary | Jun 22, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships

“Your brand is what other people say about you when you are not in the room.” — Jeff Bezos I went to the biggest room in our industry at iPX 2026 in Austin this year with a plan and a number. The number was twenty. Twenty qualified conversations, decision...
Issue #56: We Are Never Finished.

Issue #56: We Are Never Finished.

by Matt Frary | Jun 18, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service

“If you are not embarrassed by the first version of your product, you have launched too late.” – Reid Hoffman This issue is late. I am going to tell you why, because the reason is the whole lesson. We were shipping. Over the last few weeks at XPFlow...
Issue #55: Half the Year Is Gone.

Issue #55: Half the Year Is Gone.

by Matt Frary | Jun 9, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service

“It is not enough to be busy. The question is, what are we busy about?” Henry David Thoreau It is June 9th. I want you to do something uncomfortable before you read another word. Pull up the plan you wrote in January. The real one. The goals, the...
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Recent Posts

  • Three Questions, Almost No Hands
  • Issue #59: Eat the Risk, Get the Sale.
  • Issue #58: Build the Scoreboard First.
  • Issue #57: Make Them Come Find You
  • Issue #56: We Are Never Finished.

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