Before we jump in… The School of Chaos is coming.
You’ve probably heard the buzz already.
We’re building The School of Chaos — a private, invite-only community for the who’s who of internet growth marketing.
It’s not another Slack channel or networking group.
It’s a place for serious growth operators, founders, and performance marketers who want to collaborate, share playbooks, and grow faster — together.
If you want in, DM me and tell me why.
We’re only bringing in builders — people who are here to create the next wave of growth.
Now let’s talk about why most “agencies” are stuck in the past… and why we’re not one of them.
“Everybody has a plan until they get punched in the mouth.”
— Mike Tyson
Here’s a stat that stopped me this week.
According to Perplexity.ai, there are over 60,000 digital marketing agencies registered in the U.S.
Out of those, only about 320 claim to do affiliate marketing.
We’re still verifying that number, but if it’s even close to true… that’s wild.
Sixty thousand “agencies.”
Three hundred twenty that even mention affiliate.
And maybe a dozen that can actually execute it well.
This is exactly why Chief of Chaos isn’t an agency.
We’re a collective — a team of elite operators, strategists, and specialists who’ve spent decades mastering affiliate, partnerships, and growth.
Agencies sell bandwidth.
We sell outcomes.
What You’ll Get in Chaos to Grow
• Why traditional agencies are failing the brands they serve
• The difference between an agency and a collective
• How Chief of Chaos is built for the new growth era
• Why we’re doubling down on health and fitness brands ready to scale affiliate marketing
From the Trenches: The Agency Illusion
1. The “Everything” Agency Problem
Most agencies sell too many services — paid, SEO, social, creative, influencer, web dev, AI, and whatever else sounds good in the pitch deck.
They stretch talent too thin. They outsource. They lose depth.
Affiliate becomes an afterthought — a few slides, a junior manager, and a login to a platform they don’t fully understand.
That’s how brands end up saying “affiliate doesn’t work.”
It’s not the channel. It’s the execution.
2. Chief of Chaos: A Collective Model
We flipped the model.
Chief of Chaos isn’t built on account managers and decks. It’s built on chiefs — battle-tested experts who’ve scaled real brands, driven performance, and lived through the chaos of digital growth.
We handpick specialists — affiliate architects, partnership builders, AI strategists, content creators, and media operators — and align them around your business goals.
No fluff. No bureaucracy. Just the best talent working directly on your business.
It’s not an agency. It’s a collective of growth operators.
3. Why This Matters Now
The marketing world is oversaturated.
According to that same Perplexity.ai search, there are 60,000 “digital marketing agencies” in the U.S.
That means your inbox is full of promises, retainers, and buzzwords — but very few real builders.
The truth? 99% of agencies talk about growth.
Only a handful have actually done it.
Chief of Chaos was built for the 1%.
4. Health and Fitness: The Next Frontier
Right now, we’re partnering with advertisers in the health and fitness space who are serious about growth.
These brands understand that affiliate and partner marketing aren’t side channels — they’re scalable, data-driven revenue engines.
If you’re a health, wellness, or fitness brand ready to expand your affiliate strategy, now’s the time to get in touch.
We’re hand-selecting the right clients to prove what real partnership marketing can do.
Your Weekly Chaos Challenge
Pull up your agency roster.
Ask yourself:
Are they actually experts in what they sell — or just renting buzzwords?
If your “growth partner” can’t explain their partner recruitment strategy, show you attribution modeling, or demonstrate how they track incremental lift, they’re not managing growth.
They’re managing invoices.
The Chief of Chaos Collective
We built Chief of Chaos to be the opposite of an agency.
Here’s what we believe in:
- Specialists over generalists
- Execution over presentations
- Proof over promises
Our collective works across categories, but we’re laser-focused on partnerships that create measurable results — in affiliate, creator, and AI-driven growth systems.
If you’re tired of generic agency talk and ready to work with real operators, this is your moment. DM me for a real conversation about real growth.
Final Thought
The agency world is bloated with noise.
The future belongs to collectives — small, elite teams who move faster, go deeper, and care more about the outcome than the hours.
That’s what we’re building at Chief of Chaos.
That’s what The School of Chaos will teach.
And that’s what’s going to change how brands grow forever.
—Matt Frary
Chief of Chaos
