by Matt Frary | Sep 8, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing
“The greatest danger in times of turbulence is not the turbulence. It is to act with yesterday’s logic.” Peter Drucker I have been doing this since 1999. Toolbars. Coupon wars. Network consolidation. Mobile. The year influencers were going to replace...
by Matt Frary | Sep 1, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing
“There is nothing so useless as doing efficiently that which should not be done at all.” Peter Drucker Last week I handed you two lists and forty five minutes. Steal the roster feeding your competitors, wake the dead partners in your own dashboard, twenty...
by Matt Frary | Aug 24, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing
“Good artists copy. Great artists steal.” Pablo Picasso Last week I told you to chase down every outside yes your fourth quarter depends on, and to do it before the calendar starts charging you rent. A fair question came back almost immediately. Yes from...
by Matt Frary | Aug 19, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing
“It’s not the will to win that matters. Everyone has that. It’s the will to prepare to win that matters.” Bear Bryant Nobody loses the fourth quarter in the fourth quarter. They lose it right about now, in the quietest week of the year, when...
by Dustin Howes | Aug 18, 2026 | Chief Of Chaos, Affiliate Management
This Is Not Just Another Fraud Story Phia’s shopping app allegedly opened a hidden tab on people’s phones, fired affiliate links that nobody ever clicked, and billed merchants for sales it did nothing to earn. It did this quietly for seven months. Right...
by Matt Frary | Aug 11, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing
“It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett Last week I told you about a good app that got caught wheeling a horse through the gate (Called Phia). Here is the part I could not put down. The trick took one software...
