by Matt Frary | May 1, 2026 | Chief Of Chaos, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“You do not rise to the level of your goals. You fall to the level of your systems.” – James Clear “Welcome to affiliate marketing! It’s a relationship business.” That’s the line every new affiliate manager hears in their...
by Matt Frary | Apr 30, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, New Client Announcements, Partnerships
The Impakuten question I keep getting this week is the wrong one. Every brand-side leader in my DMs is asking some version of “where should we migrate to, and how fast?” That is the question every certified agency in the field is rushing to answer for them. It is the...
by Matt Frary | Apr 21, 2026 | Conversations Around AI, Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service
April 2026 • XPFlow Team Most AI events sell the future. This one showed what’s already working. Last week, part of the XPFlow team landed in Boulder, Colorado for the IterateOn AI Symposium and walked away with something rare: Clarity. Two days. 200+ enterprise...
by Matt Frary | Apr 21, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Digital Marketing, Growth as a Service, Partnerships
“Talent wins games, but teamwork and intelligence win championships.” – Michael Jordan There’s a debate happening in affiliate right now that’s missing the point entirely. One camp says automate everything. Scale with AI. Kill the...
by Matt Frary | Apr 14, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
“We do not rise to the level of our goals. We fall to the level of our systems.” — James Clear Last week we talked about your tech stack. The week before, we talked about AI agents. But here’s the truth most people miss: Tools don’t create growth. People with...
by Herman Blease | Apr 9, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Digital Marketing, Growth as a Service, Partnerships
FOR IMMEDIATE RELEASE April 7, 2026 Combined company will leverage Alfie.io and deep affiliate expertise to revolutionize how brands recruit and manage affiliate partners at scale XP Flow, the technology company behind Alfie.io, today announced the completion of its...
