Let’s kill a myth that’s draining your budget: “We just need to spend more to scale.” No. You need to optimize what you already have—especially in your affiliate program. Most brands are sitting on untracked value, misaligned incentives, and outdated assumptions....

Let’s start with the lie: “Affiliate only works on last-click.” Nope. That’s just the way most people set it up. And then complain when influencers, content partners, and upper-funnel affiliates “don’t convert.” Here’s the real problem: Your attribution model is...

Funnels are sexy in pitch decks. Top. Middle. Bottom. Convert. Scale. But here’s what they look like in real life: • Traffic sources firing in 12 directions • Disconnected landing pages built by interns • A CRO test from 6 months ago still “running” • Attribution...