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Issue #2 — Your Growth Plan Is Probably Just a To-Do List (Here’s What to Do Instead)
Chaos to Grow Most brands don’t actually have a growth strategy. They have a collection of tasks dressed up like a plan. “Run Facebook ads.” “Hire an affiliate agency.” “Redo the landing page.” “Launch on Amazon.” “Test TikTok.” That’s not a strategy. That’s a to-do...
Issue #1 — Welcome to Chaos (And Why It’s a Superpower)
Chaos to Grow Turning strategic chaos into scalable growth “Out of chaos, find simplicity. From discord, find harmony.” — Sun Tzu If you’re building something that matters, you’re in chaos. Rapid hiring. Broken funnels. Slack on fire. Too many tools. Not enough...
The ROI of Real Relationships
In a world driven by algorithms, real connection is still the best growth strategy. When I think about the moments that truly moved the needle — professionally and personally — they almost never started with a pitch deck or a pipeline. They started with a...