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Blog Posts
Issue #60: Sharp Tool, Sharper Mind
"Man is a tool using animal. Without tools he is nothing. With tools he is all." Thomas Carlyle One of the sharpest affiliate marketers I have ever met told me a story this week that I have not stopped thinking about. She runs recruitment for an agency, twelve years...
Issue #59: Eat the Risk, Get the Sale.
"The best way to find out if you can trust somebody is to trust them." Ernest Hemingway The biggest deal in the history of this company almost died in a chair. Not over price. Over a silence. Everything on paper was perfect, and paper was never the problem. The...
Issue #58: Build the Scoreboard First.
"Without data, you are just another person with an opinion." W. Edwards Deming I spent last week in a lot of rooms from Dallas to Denver, and almost every one of them was about the same thing. On the surface they looked like different meetings. Pipeline. Paid media....