Blog Post – Affilifest Recognition 2025

by | Sep 17, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service, Partnerships

Chief of Chaos Named to Affilifest’s “40 People to Follow on LinkedIn

In a world filled with noise, standing out on LinkedIn is no small feat. That’s why it’s thrilling to see Chief of Chaos and CEO Matt Frary recognized among Affilifest’s 40 People to Follow in 2025. This accolade highlights the power of partnerships that prioritize people, a crucial approach for those eyeing China-U.S. growth. Curious about what makes them a must-follow? Dive into the list and discover how people-first strategies are shaping the future of affiliate marketing. Here’s the list: https://www.affilifest.com/the-list

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Let’s shine a light on the recent Affilifest recognition, celebrating the movers and shakers in our industry. This section dives into the specifics of the award and why it’s causing such a buzz.

Celebrating Chief of Chaos

Chief of Chaos isn’t just a catchy title – it’s a philosophy that’s shaking up the affiliate marketing world. This recognition from Affilifest is a nod to the innovative approaches that are redefining success in our field.

What sets Chief of Chaos apart? It’s the blend of strategic thinking and creative problem-solving that’s caught Affilifest’s eye.

The chaos isn’t about disorder; it’s about disrupting the status quo and finding new paths to growth. This approach has clearly resonated with industry leaders and peers alike.

Matt Frary’s Achievement

Matt Frary’s inclusion in Affilifest’s 40 People to Follow list is more than just a pat on the back – it’s a testament to his impact on the affiliate marketing landscape.

As CEO, Frary has steered Chief of Chaos towards groundbreaking strategies that blend traditional affiliate techniques with cutting-edge tech and a people-first mindset.

This recognition highlights Frary’s role as a thought leader, someone who’s not just riding the waves of change but actively shaping them.

It’s a clear signal that Frary’s insights are valuable not just for today’s market, but for where the industry is heading.

Why It Matters

Being named to Affilifest’s list isn’t just about bragging rights – it’s a signal of trust and influence in the affiliate marketing world.

For Chief of Chaos and Matt Frary, this recognition opens doors. It means more eyes on their strategies, more opportunities for partnerships, and a louder voice in industry conversations.

But it’s not just about one company or person. This kind of recognition helps push the whole industry forward, highlighting innovative approaches that others can learn from and adapt.

It’s a reminder that in affiliate marketing, staying ahead means constantly evolving and rethinking how we approach partnerships and growth.

Partnerships That Matter

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In the world of affiliate marketing, not all partnerships are created equal. This section explores the key elements that make partnerships truly impactful and how Chief of Chaos is leading the charge.

People-First Approach

A people-first approach in affiliate marketing isn’t just a nice-to-have – it’s a game-changer. This strategy puts relationships at the heart of every partnership, focusing on understanding and meeting the needs of both partners and customers.

At its core, this approach is about building trust. It’s about creating connections that go beyond transactions, fostering loyalty and long-term success.

This doesn’t mean ignoring data or metrics. Instead, it’s about using those tools to better serve the people involved – from affiliate partners to end consumers.

By prioritizing people, companies can create more meaningful, productive, and ultimately profitable partnerships. It’s about seeing the humans behind the numbers and strategies.

Bridging China-U.S. Growth

Bridging the gap between China and U.S. markets is a huge opportunity in affiliate marketing. It’s about more than just translation – it’s about cultural understanding and market adaptation.

Success in this area requires:

  1. Deep knowledge of both markets

  2. Flexible strategies that can adapt to different consumer behaviors

  3. Strong local partnerships in both countries

Chief of Chaos has been pioneering approaches that tackle these challenges head-on. They’re not just facilitating transactions; they’re building bridges between markets.

This focus on China-U.S. growth opens up vast new audiences for affiliates and brands alike, creating opportunities for explosive growth and innovation.

The Power of Recognition

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Recognition in the affiliate marketing world isn’t just about ego – it’s a powerful tool for growth and influence. This section explores how accolades like the Affilifest Top 40 can be leveraged for success. https://www.affilifest.com/the-list

Building Credibility

Credibility is currency in the affiliate marketing world. Recognition from respected organizations like Affilifest can significantly boost a company’s or individual’s standing in the industry.

This credibility translates into tangible benefits:

  • Increased trust from potential partners

  • More attention from industry media

  • Higher perceived value of services or products

Building credibility isn’t an overnight process. It’s the result of consistent performance, innovative thinking, and positive industry contributions.

Recognition acts as a third-party endorsement, validating the work and approaches that have been put into practice. It’s a powerful signal to the market that you’re someone worth paying attention to.

Networking Opportunities

Recognition often comes with a golden ticket to exclusive networking opportunities. These can be game-changers for businesses and individuals alike.

Key networking benefits include:

  • Access to industry leaders and decision-makers

  • Opportunities for collaboration and partnerships

  • Insights into emerging trends and strategies

Effective networking in these scenarios isn’t about collecting business cards. It’s about forming genuine connections and finding ways to create mutual value.

For companies like Chief of Chaos, these networking opportunities can lead to partnerships that drive growth and innovation. It’s a chance to be in the room where decisions are made and trends are set.

Leveraging LinkedIn

LinkedIn is more than just a professional social network – it’s a powerful platform for thought leadership and industry influence. Being recognized on a list like Affilifest’s Top 40 to Follow provides prime content for LinkedIn engagement.

Effective LinkedIn strategies for leveraging recognition:

  • Share the news with your network, highlighting what it means for your company

  • Create content that expands on the areas of expertise that led to the recognition

  • Engage with other recognized individuals or companies to build relationships

  • Use the platform to share insights and start conversations about industry trends

The key is to use the recognition as a springboard for valuable content and connections, not just as a bragging point. It’s about adding value to your network and the wider industry conversation.

Opportunities for Growth

The evolving landscape of affiliate marketing is opening up new opportunities for growth and innovation. Smart marketers are positioning themselves to take advantage of these shifts.

Key growth areas include:

  • Cross-border partnerships, especially in emerging markets

  • Integration of affiliate strategies with broader digital marketing efforts

  • Personalization and customization of affiliate offers

  • Expansion into new content formats like podcasts and interactive media

For companies like Chief of Chaos, the focus on China-U.S. growth is a prime example of capitalizing on these opportunities. It’s about identifying gaps in the market and creating solutions that bridge them.

Success in these areas often requires a blend of technological savvy and creative thinking. It’s not just about following trends, but about finding unique ways to apply them to your specific niche or audience.

Matt Frary helps brands unlock explosive growth through strategic affiliate marketing, performance partnerships, and digital transformation. As the Founder & CEO of Chief of Chaos, Matt’s  spent 25+ years scaling startups and Fortune 500s alike—delivering results through data-driven marketing, channel orchestration, and cutting-edge AI-powered solutions.

Matt Frary helps brands unlock explosive growth through strategic affiliate marketing, performance partnerships, and digital transformation. As the Founder & CEO of Chief of Chaos, Matt’s  spent 25+ years scaling startups and Fortune 500s alike—delivering results through data-driven marketing, channel orchestration, and cutting-edge AI-powered solutions.