Missed the live webinar? Good news—the replay is ready. Panasonic Well brought together two partnership leaders, Matt Frary (CEO, Chief of Chaos) and Todd Crawford (Founder, Impact), for an honest conversation about what’s working right now in partnerships.
Key Takeaways:
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People‑first partnerships win: Trust, transparency, and shared goals outperform short‑term deals.
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Measure what matters: Move beyond vanity metrics toward lifetime value, partner quality, and incremental lift.
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Collaboration over competition: Agencies, brands, and platforms grow faster when they co‑build programs and share insights.
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Scalable frameworks: From discovery to enablement, repeatable playbooks drive consistent partner outcomes.
“The strongest partnerships are built on people, not just platforms.”
Matt Frary, Chief of Chaos
👉 Watch the webinar now:
Why it matters: Whether you’re building an affiliate program, expanding into new markets, or aligning internal teams, this session shows how to structure partnerships that actually move the needle.
Who should watch: Marketing leaders, partnership managers, agency operators, and brand teams looking to scale responsibly—and quickly.
About the speakers:
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Matt Frary — CEO at Chief of Chaos, guiding brands and agencies through high‑impact partnership strategies.
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Todd Crawford — Co‑Founder at Impact, a pioneer in transforming partnerships into a performance growth channel.
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Hosted by Panasonic Well — Facilitating innovation and collaboration across wellness and technology.
Interested in collaborating with Chief of Chaos? Let’s talk partnerships.
Get in touch: https://chiefofchaos.com/contact
