“AI won’t replace you. But someone using AI to run their business will.”
— Matt Frary
Before we dive in — a quick reminder: The School of Chaos is coming.
It’s a private, invite-only community for builders — founders, marketers, and operators who want to grow smarter and faster using AI, partnerships, and performance systems.
No fluff. No noise. Just builders helping builders.
Want in? DM me “INVITE.”
Now, let’s talk about something that separates the talkers from the transformers:
How to build a complete AI Business Operating System that makes your company faster, smarter, and infinitely more scalable.
What You’ll Get in Chaos to Grow
• What an AI-driven Business Operating System really looks like
• How to connect your tools into one living, learning ecosystem
• The “Top Secret” Chief of Chaos tech stack we actually run on
• How this system gives us a head start in helping companies accelerate their growth
From the Trenches: AI Isn’t a Tool — It’s Infrastructure
So I’ve never done this before…..I’m pulling the curtain aside just a little bit, and letting you in to how we are doing it….how we are holding it all together as a fast-scaling consulting firm and agency.
First, you have to put aside some of your pre-concieved notions (pun-intended).
If you think Notion.ai is just for notes or project tracking, you’re missing the point.
AI isn’t a productivity app. It’s infrastructure.
The smartest companies aren’t collecting random tools — they’re building Business Operating Systems that tie together strategy, data, execution, and insights.
That’s how you move from “managing” growth to manufacturing it.
1. What an AI Operating System Really Does
A true AI OS connects every part of your company:
- Strategy – Goals, OKRs, and budgets tied to real data
- Execution – Projects and campaigns managed through one system
- Insights – Dashboards that summarize outcomes automatically
- Decisions – AI that flags opportunities and risks before you even notice
It’s not just automation. It’s operational intelligence.
2. Our “Top Secret” Chief of Chaos Tech Stack
Here’s the real deal — the stack we actually use to run Chief of Chaos:
- Notion.ai – Our central operating system for everything
- HubSpot – CRM + Marketing Platform
- Blaze.ai – For scheduling and distributing content
- ChatGPT – Our main LLM for writing, ideation, and AI projects (text + images)
- Canva AI – For branded visuals and social creative
- Fireflies.ai – Captures and summarizes every meeting directly into Notion
- Perplexity.ai – For fast, verified research
- Comet (by Perplexity) – Our agentic AI browser for discovery and competitive insights
- Slack + Slack AI – Communication, collaboration, and workflow automation
- Google Workspace + Gemini – File management, docs, and recordkeeping
- Hunter.io – Prospecting and contact enrichment
- Zapier – The glue that ties everything together
It’s not perfect — a few integrations still need refining — but it’s powerful.
Because even with some rough edges, this system gives us a massive head start in how we operate, create, and scale growth for clients.
3. Why This Matters for You
While most companies are still trying to figure out how AI fits into their workflow, we’ve already built the infrastructure around it.
That means when brands come to us, we’re not starting from scratch — we’re plugging them directly into a working, intelligent system that’s already tested and running.
Our AI OS lets us:
- Move faster on strategy and execution
- Build affiliate and growth programs with tighter data flow
- Automate campaign insights and reporting
- Free teams from repetitive tasks so they can focus on what drives ROI
If your company needs stronger growth, faster execution, and a smarter system to support it, we can help you leapfrog the build-out phase.
We’ve already done the hard work — now we’re using it to accelerate our clients’ results.
Your Weekly Chaos Challenge
Take stock of your tools.
List every app your team uses — then circle the ones that actually connect.
Now ask yourself:
“If my business ran like software, how much faster could we grow?”
Because that’s what this new era is about — running your company with the precision, visibility, and intelligence of an operating system.
Final Thought
AI isn’t just for speed.
It’s for scale.
The future belongs to businesses that operate with systems, not silos.
And at Chief of Chaos, we’re already there — using our AI-powered infrastructure to help companies unlock growth they couldn’t reach before.
If your team’s still buried in tools, dashboards, and manual reporting…
we can help you move faster.
The future of growth isn’t about adding more people.
It’s about building smarter systems.
—Matt Frary
Chief of Chaos
