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Blog Posts
Issue #15 — Shhh….Can you hear that? It’s opportunity in Q4, and you may miss it….
“Luck is what happens when preparation meets opportunity.” — Seneca Here’s the truth: Affiliate isn’t steady all year. 30–40% of your program’s revenue comes in Q4. That means the next 90 days will decide how you finish 2025. And if you’re just now thinking about...
Issue #14 — Q4 Is Coming: Are You Ready to Max Out Affiliate?
“By failing to prepare, you are preparing to fail.” — Benjamin Franklin We’ve talked about zombie programs. We’ve talked about diversity in affiliates. Now it’s time to get tactical—because Q4 is around the corner. And if you don’t have your agency or team already...
Issue #13 — Stop Starving Your Affiliate Program: Why You Need Every Type of Partner
“Diversity is not about how we differ. Diversity is about embracing one another’s uniqueness.” — Ola Joseph Too many brands walk into affiliate with blinders on. They say things like: “We only want influencers.” “We only work with content sites.” “We don’t want...