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Blog Posts
Issue #58: Build the Scoreboard First.
"Without data, you are just another person with an opinion." W. Edwards Deming I spent last week in a lot of rooms from Dallas to Denver, and almost every one of them was about the same thing. On the surface they looked like different meetings. Pipeline. Paid media....
Issue #57: Make Them Come Find You
"Your brand is what other people say about you when you are not in the room." — Jeff Bezos I went to the biggest room in our industry at iPX 2026 in Austin this year with a plan and a number. The number was twenty. Twenty qualified conversations, decision makers only,...
Issue #56: We Are Never Finished.
"If you are not embarrassed by the first version of your product, you have launched too late." - Reid Hoffman This issue is late. I am going to tell you why, because the reason is the whole lesson. We were shipping. Over the last few weeks at XPFlow we pushed a major...