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Blog Posts
The Phia Affiliate Fraud Scandal: What It Really Means for Affiliate Marketing
This Is Not Just Another Fraud Story Phia's shopping app allegedly opened a hidden tab on people's phones, fired affiliate links that nobody ever clicked, and billed merchants for sales it did nothing to earn. It did this quietly for seven months. Right through the...
Issue #64: Trust Is the Last Moat.
"It takes 20 years to build a reputation and five minutes to ruin it." Warren Buffett Last week I told you about a good app that got caught wheeling a horse through the gate (Called Phia). Here is the part I could not put down. The trick took one software release to...
Issue #63: The Trojan Horse Worked Great. Then It Ruined Everything.
"Sing to me of the man, Muse, the man of twists and turns, driven time and again off course." Homer, The Odyssey I took my family to see The Odyssey last night. Here is everything I retained from freshman lit. There was a big wooden horse. There was a giant with one...