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Issue #50: Run Toward Impakuten. Migrate Fast, Automate the Lift, Grow on the Other Side.
"Don't be afraid to give up the good to go for the great." John D. Rockefeller You're going to hear me say Impakuten a lot. It's the word I've been using for the strategic alliance between Rakuten and impact.com announced on April 28. The moment deserved a name. So I...
Issue #49 — The Dirty Little Secret They Don’t Tell New Affiliate Managers
"You do not rise to the level of your goals. You fall to the level of your systems." - James Clear "Welcome to affiliate marketing! It's a relationship business." That's the line every new affiliate manager hears in their first week. It's also the dirty little secret...
Impakuten: The Question Brands Should Be Asking This Week
The Impakuten question I keep getting this week is the wrong one. Every brand-side leader in my DMs is asking some version of “where should we migrate to, and how fast?” That is the question every certified agency in the field is rushing to answer for them. It is the...