“Luck is what happens when preparation meets opportunity.” — Seneca It’s St. Patrick’s Day. And in affiliate marketing, there are a lot of brands hoping for a little luck. Hoping the program “just works.” Hoping affiliates “just show up.” Hoping revenue “just grows.”...

“Under pressure, you don’t rise to the occasion, you fall to the level of your training.” — Archilochus The last few months have reminded me of something important. When pressure increases, weak systems show up fast. That’s true in life. It’s also very true in...