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Health as Strategy
The health of the founder sets the rhythm for the health of the company. For years, I thought wellness was a personal matter — something to manage on the side while you pursued your real work. But the longer I’ve been building Chief of Chaos, the more I’ve realized:...
From Burn to Earn – Reclaiming Profitability withAffiliate Marketing
iOS changes wrecked your CAC. Your ROAS is toast. VC money is drying up. If you’re a DTC brand still scaling on paid social alone, you’re not just stuck—you’re burning cash. The old growth playbook is broken. It’s time for performance to mean something again. In this...
Issue #8 — How Zombie Affiliate Programs Are Born (and Why You Don’t See It Happening)
Last week, we talked about Zombie Affiliate Programs—those undead channels limping along with no strategy, no partner engagement, and no growth. This week, we go deeper: Where do these zombies come from? And why don’t brands realize they’re raising the dead—until it’s...