Affiliate Summit West 2026 • Las Vegas

Skipping the Line at Affiliate Summit West:
Why I’m Going — and Who I’m Looking to Meet

Affiliate Summit West runs January 12–14, 2026 at Caesars Forum in Las Vegas, and I’ll be there for one reason:
real conversations with brands that are ready to grow.

No pitch decks. No fluff. Just clarity, strategy, and next steps.

See you at Affiliate Summit West 2026

I’ll be attending on behalf of School of Chaos and Chief of Chaos with one clear goal:
help brands skip to the front of the line in affiliate marketing.

I’m not there for the parties. Not for the hype. I’m there for decisive operators who want momentum.

The Pattern Too Many Brands Are Stuck In

1) Launch / “relaunch” affiliate
Great intentions. Weak foundations.
2) Hire a newer agency
Hope becomes the strategy.
3) Experiment 6–12 months
Trial-and-error gets expensive.
4) Growth stalls
Relationships fade. Momentum dies.

Affiliate marketing is not a sandbox. It’s a performance channel that rewards
experience, partner relationships, proven systems, and decisive execution.

If your brand is tired of being someone else’s learning lab, this is exactly the conversation we should have in Vegas.

Who I’m Looking to Meet at Affiliate Summit West

Let’s connect if you’re a brand or agency that:

  • Wants to move faster without breaking things
  • Is done paying for trial-and-error
  • Needs proactive affiliate recruitment, not passive management
  • Cares about incrementality—not just last-click volume
  • Wants creators, not just coupon dependency
  • Is curious about new performance channels—but wants them done right
In short: you want affiliate marketing run by someone who’s been doing this for decades, not quarters.

What “Skipping the Line” Actually Means

01
Program & Technology Setup (Done Right)
  • Clean tracking and attribution
  • Platform architecture built to scale
  • Commission logic aligned to real outcomes
02
Coupon & Discount Optimization
  • Eliminating code leakage
  • Structuring exclusivity properly
  • Driving growth without destroying margin
03
Affiliate Mix Optimization
  • Balancing creators, content, loyalty, tech, and partners
  • Reducing over-reliance on any single partner type
  • Building a resilient, defensible ecosystem
04
Creator & Influencer Expansion
  • Recruiting creators who actually convert
  • Integrating creators into performance—not just awareness
  • Structuring scalable, repeatable partnerships
05
New Performance Channels
  • Performance CTV
  • Performance Podcasts
  • Emerging creator-driven formats

Performance Podcasting with Audiohook

I’m also actively looking to meet with brands and agencies interested in performance-based podcasting.
Through Audiohook, we’re helping brands run podcasts like a true performance channel:

  • Track real outcomes (not vibes)
  • Scale audio without guessing
  • Integrate audio into the same performance playbook you use elsewhere
If podcasting has always felt like a black box, this is a conversation worth having.

Performance Podcasting - Audiohook x Chief of Chaos

Let’s Meet in Vegas (15 Minutes, Very Intentional)

I’ll be in Las Vegas for Affiliate Summit West (January 12–14, 2026). If you want:

  • Honest feedback on your affiliate program
  • A fast assessment of what’s working—and what’s not
  • To see if skipping the line makes sense for your brand

Book a 15-minute meeting →


No pitch decks. No fluff. Just clarity, strategy, and next steps.

Affiliate marketing works when it’s built with experience and momentum.
If you’re ready for that, I’ll see you in Vegas.

P.S. If you book time, add a note about what you want to fix (tracking, partner mix, coupon leakage, creator scale, podcast performance, etc.).
I’ll come prepared.

Matt Frary helps brands unlock explosive growth through strategic affiliate marketing, performance partnerships, and digital transformation. As the Founder & CEO of Chief of Chaos, Matt’s  spent 25+ years scaling startups and Fortune 500s alike—delivering results through data-driven marketing, channel orchestration, and cutting-edge AI-powered solutions.

Matt Frary helps brands unlock explosive growth through strategic affiliate marketing, performance partnerships, and digital transformation. As the Founder & CEO of Chief of Chaos, Matt’s  spent 25+ years scaling startups and Fortune 500s alike—delivering results through data-driven marketing, channel orchestration, and cutting-edge AI-powered solutions.