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Issue #4 — Your Funnel Is Lying to You
Funnels are sexy in pitch decks. Top. Middle. Bottom. Convert. Scale. But here’s what they look like in real life: Traffic sources firing in 12 directions Disconnected landing pages built by interns A CRO test from 6 months ago still “running” Attribution models that...
Sleep Is the Strategy
It turns out, 8 hours of sleep isn’t always 8 hours of rest. Just like 40 hours of work isn’t always 40 hours of progress. For most of my adult life, I thought I understood sleep. Get enough of it – 7 or 8 hours – and you’ll be fine. That’s what we’re told, right? But...
Why Stillness in the Feed
Stillness in the Feed is a series about building consciously in an unconscious world. Written by Brandon Melton, Co-Founder and Growthsmith at Chief of Chaos, it’s a quiet space for honest thoughts on AI, health, leadership, and what it means to grow well. No hacks....