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Issue #12 — Reviving Affiliate Summit East (Before It Becomes a Zombie Show)
“Without continual growth and progress, such words as improvement, achievement, and success have no meaning.” — Benjamin Franklin Affiliate Summit East has been a fixture in our industry for years. It’s where deals were made, relationships were forged, and where the...
Issue #11 — Live From New York: Let’s Breathe Life Into Your Affiliate Program
“Insanity is doing the same thing over and over again and expecting different results.” — Not Einstein (but still true) I’m in New York this week for Affiliate Summit East—surrounded by smart people, big ideas, and one recurring truth: Affiliate programs are either...
Why Affiliate Marketing Is the Smartest Channel for Profit-Focused Growth
Paid ads charge you to hope someone converts. Affiliate marketing only charges you after they do. For DTC brands facing tighter budgets, rising CAC, and relentless pressure to improve margins, that distinction isn’t just semantic—it’s survival. In a post-iOS,...