“Under pressure, you don’t rise to the occasion, you fall to the level of your training.” — Archilochus The last few months have reminded me of something important. When pressure increases, weak systems show up fast. That’s true in life. It’s also very true in...

“Plans are useless, but planning is indispensable.” — Dwight D. Eisenhower Almost every brand I meet says: “We have an affiliate strategy.” Most of the time, what they actually have is: An affiliate program. There’s a big difference. And if you don’t know which one...