BLOG
THE LATEST AND GREATEST
Blog Series
Blog Posts
The ROI of Real Relationships
In a world driven by algorithms, real connection is still the best growth strategy. When I think about the moments that truly moved the needle — professionally and personally — they almost never started with a pitch deck or a pipeline. They started with a...
The DTC Growth Crisis: Why It’s Time to Rethink Acquisition
iOS changes wrecked your CAC. Your ROAS is toast. VC money is drying up. If you’re still scaling your direct-to-consumer (DTC) brand on the old growth playbook—paid social, deep discounts, and LTV projections—you’re not just stuck. You’re bleeding margin. The...
Health as Strategy
The health of the founder sets the rhythm for the health of the company. For years, I thought wellness was a personal matter — something to manage on the side while you pursued your real work. But the longer I’ve been building Chief of Chaos, the more I’ve realized:...