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Why the Affiliate Agency Model is Dying…..It’s all about Growth.
Hear me out. I did NOT say Affiliate is dying. I said that "Affiliate Agencies" are dying in their current form. The model has been around 25+ years, nearly quarter of a century. We have to evolve. Here are the principles of the statement.... 1. Affiliate is Not a...
Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”
Background: Brand X (a name that may or may not resemble real-life disasters) approached our agency with a grand vision: they wanted to scale their business solely through affiliate marketing. No paid search, no paid social, no SEO, no email marketing, no PR—just...
10x Community Growth with Affiliate
How Experts Grow Communities by 10X with Affiliates Affiliate marketing isn’t just about making money—it’s also a powerful tool for growing online communities. Experts in various industries have discovered that by leveraging affiliates, they can rapidly expand their...