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Human First, Tool Second — My Personal Philosophy on Using AI

Human First, Tool Second — My Personal Philosophy on Using AI

by Matt Frary | Jun 20, 2025 | Conversations Around AI, Growth as a Service, Stillness in the Feed

Most people ask what AI can do.I start by asking what I want to do—and where I want support. When the latest wave of AI hype hit, I felt the familiar startup pressure: act fast, integrate tools, automate everything. The feed was full of “top 10 prompts” and “AI will...
Issue #4 — Your Funnel Is Lying to You

Issue #4 — Your Funnel Is Lying to You

by Matt Frary | Jun 16, 2025 | Adventures in Growth, Digital Marketing, Growth as a Service

Funnels are sexy in pitch decks. Top. Middle. Bottom. Convert. Scale. ​But here’s what they look like in real life: Traffic sources firing in 12 directions Disconnected landing pages built by interns A CRO test from 6 months ago still “running” Attribution models that...
Sleep Is the Strategy

Sleep Is the Strategy

by Matt Frary | Jun 13, 2025 | Adventures in Growth, Growth as a Service, Stillness in the Feed

It turns out, 8 hours of sleep isn’t always 8 hours of rest. Just like 40 hours of work isn’t always 40 hours of progress. For most of my adult life, I thought I understood sleep. Get enough of it – 7 or 8 hours – and you’ll be fine. That’s what we’re told, right? But...
Why Stillness in the Feed

Why Stillness in the Feed

by Matt Frary | Jun 6, 2025 | Adventures in Growth, Conversations Around AI, Growth as a Service, Stillness in the Feed

Stillness in the Feed is a series about building consciously in an unconscious world. Written by Brandon Melton, Co-Founder and Growthsmith at Chief of Chaos, it’s a quiet space for honest thoughts on AI, health, leadership, and what it means to grow well. No hacks....
Chief of Chaos Launches Pre-Seed Services to Empower Startup Founders

Chief of Chaos Launches Pre-Seed Services to Empower Startup Founders

by Matt Frary | Apr 3, 2025 | Growth as a Service

Helping early-stage startups build momentum with strategic clarity and investor readiness Denver, CO – April 2, 2025 – In a powerful move to bolster early-stage entrepreneurship, Chief of Chaos, a top-tier growth and performance marketing consultancy, has...
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