We are thrilled to announce that Saola — the eco-designed footwear brand committed to sustainability, comfort, and style — has joined forces with the Chief of Chaos family. Together, we’re excited to support Saola’s mission: tread lightly on the planet, champion ethical manufacturing, and deliver sneakers that stand out in both look and impact.
Saola: Look good. Tread light.
About Saola
Founded on the belief that great shoes shouldn’t cost the Earth, Saola creates lightweight, comfortable sneakers using more than 70% recycled and bio-sourced materials.Sustainability at its core: Partnering with 1% for the Planet, Saola supports conservation, wildlife, and reducing environmental footprint.
Style meets function: From the Cannon and Tsavo collections to waterproof and knit designs, every pair is made to feel good while doing good.
Why Chief of Chaos — and Why Now
We believe more than ever in purpose-led brands. Consumers are demanding transparency, ethical sourcing, and environmental responsibility. Saola embodies all of this, making our partnership a natural fit.
With Chief of Chaos’s expertise in affiliate program launches, content strategy, and performance marketing, we’ll help Saola scale visibility across the US and Europe — amplifying its reach and deepening its impact.
And the timing? Perfect. As Saola expands its range, audiences for eco-design are growing, and the opportunity to connect with ethically conscious shoppers has never been greater.
Saola’s Impact & Values
Sustainability first: over 70% recycled and natural materials, lightweight build, bio-sourced elements.
Ethical commitment: transparency in production, partnerships with 1% for the Planet, and a strong focus on wildlife conservation.
Design + comfort: breathable, waterproof, and versatile sneakers that transition effortlessly from casual to outdoor to lifestyle.
“BIG LIFE, SMALL FOOTPRINT”
SAOLA
Inside Saola: considered design, easy comfort, lighter-impact steps.
Saola + Chief of Chaos = A Footprint Worth Following
Saola isn’t just a sneaker brand; it’s a movement. Their shoes are lighter than a summer breeze, yet carry the weight of a mission to protect our planet.
With Chief of Chaos by their side, every step becomes a leap toward a more sustainable future.
So, fellow earth-walkers, lace up your eco-kicks, take a deep breath of fresh air, and let’s stride together into a world where fashion treads softly and purpose walks proudly.
P.S.
If life gives you sneakers, make them sustainable.
If life gives you an affiliate program, run with it toward success!
Join Saola and Chief of Chaos on this eco-friendly adventure — JOIN US NOW!
👉 Interested in how Chief of Chaos can help your company? Let’s create your playbook today!