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Blog Posts
Issue #30 — If You’re Exhausted by Q4, This Is the System You’re Missing
“You don’t rise to the level of your goals. You fall to the level of your systems.” — James Clear If you’re reading this and feeling tired, you’re not alone. Q4 is brutal for affiliate and growth managers. Constant requests. Last-minute changes. Partners pinging...
Issue #42 — Breaking the $1M–$5M Affiliate Plateau
“Under pressure, you don’t rise to the occasion, you fall to the level of your training.” — Archilochus The last few months have reminded me of something important. When pressure increases, weak systems show up fast. That’s true in life. It’s also very true in...
Issue #41 — The Difference Between an Affiliate Program and an Affiliate Strategy
“Plans are useless, but planning is indispensable.” — Dwight D. Eisenhower Almost every brand I meet says: “We have an affiliate strategy.” Most of the time, what they actually have is: An affiliate program. There’s a big difference. And if you don’t know which one...