The next phase isn’t about managing clients. It’s about building systems that turn partnerships into compounding growth.
Dallas, TX, May 12, 2026. XPFlow today announced the appointment of Patti Jones as Vice President of Customer Success. The move follows XPFlow’s recent acquisition of Chief of Chaos, where Patti most recently served as Senior Director of Client Services. In her new role, she will lead customer success strategy across the organization, aligning client outcomes with revenue, product evolution, and long-term partner growth.
Patti brings a track record of building high-touch client relationships that scale. During her time at Chief of Chaos, she worked across a diverse client base, from early-stage brands to mature organizations, helping them evolve from fragmented affiliate efforts into structured, performance-driven partnership programs. Her leadership focused on maintaining a consultative, high-touch approach while introducing systems that made growth more repeatable and scalable.
“I’ve always been drawn to the intersection of relationships and results,” said Patti. “Client success sits right at that balance, where you’re not just delivering a service, but driving meaningful outcomes for partners. At XPFlow, the opportunity is to build a culture where we anticipate client needs, use data to guide decisions, and consistently look for ways to unlock new growth. It’s not just about retention. It’s about expansion, advocacy, and long-term partnership value.”
The appointment reflects XPFlow’s broader strategy to position customer success as a core driver of business growth rather than a post-sale function. In this role, Patti will work cross-functionally to align customer success with revenue outcomes, refine scalable systems, and mentor internal teams, while helping shape how client insights inform both product development and go-to-market execution.
The integration of Chief of Chaos into XPFlow represents a deliberate blend of two complementary strengths: the agility and entrepreneurial mindset of a performance-driven service organization and the infrastructure and scale of an AI-powered partnership platform. Patti’s leadership sits at the center of that intersection, helping preserve what made Chief of Chaos effective while building systems that extend that impact across a larger ecosystem.
“Chief of Chaos brought a scrappy, creative, and highly adaptive approach to growth,” said Patti. “XPFlow adds the structure and scale to amplify that impact. Together, there’s a real opportunity to blend agility with sophistication, keeping the innovative spirit while building more repeatable, scalable processes.”
XPFlow continues to invest in building the infrastructure for partnership-driven revenue, where automation, human expertise, and data intelligence operate as a unified system. Within that model, customer success is positioned not as a cost center, but as a growth engine that drives measurable outcomes across the partner ecosystem.
About XPFlow
XPFlow is a Dallas-based marketing technology company founded by Mark Abrams. The company builds AI-powered tools for the affiliate and performance marketing industry, with a focus on helping brands and agencies scale partner recruitment and program management without adding headcount. Its flagship product, Alfie.io, enables brands and agencies to find the right affiliate partners faster, automate outreach at scale, and turn affiliate marketing into a true growth engine. XPFlow’s product team is led by Chief Product Officer Beth Lazar and Chief Technology Officer Dan Cseko.
About Chief of Chaos
Chief of Chaos is a performance-driven growth partner that helps brands turn complex affiliate and partnership channels into clear, scalable revenue. Built for leaders who want momentum without mess, Chief of Chaos brings structure, strategy, and disciplined execution to one of the highest-leverage growth engines in modern marketing.
Chief of Chaos specializes in designing and operating affiliate programs end-to-end, including partner recruitment, channel positioning, offer strategy, tracking and attribution, and ongoing optimization. The team is known for moving fast, simplifying quickly, and building durable systems that make growth repeatable, measurable, and profitable. With deep experience across performance marketing, partnerships, and brand expansion, Chief of Chaos is especially suited for companies ready to professionalize the channel, migrate or scale within platforms like Impact.com, and build partner ecosystems that compound over time.
Where Clarity Emerges from Chaos.
Media Contact
Herman
herman@chiefofchaos.com
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