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Issue #44 — The New Role on Your Org Chart: The Affiliate Agent

Issue #44 — The New Role on Your Org Chart: The Affiliate Agent

“The best use of technology is not to replace humans, but to elevate them.” — Satya Nadella There’s a new role quietly emerging inside high-performing marketing teams. It’s not a hire. It’s not a replacement. It’s an addition. An Affiliate Agent. And the teams that...

Issue #43 — The Hidden Cost of “Lucky” Affiliate Management ☘️

Issue #43 — The Hidden Cost of “Lucky” Affiliate Management ☘️

“Luck is what happens when preparation meets opportunity.” — Seneca It’s St. Patrick’s Day. And in affiliate marketing, there are a lot of brands hoping for a little luck. Hoping the program “just works.” Hoping affiliates “just show up.” Hoping revenue “just grows.”...