“Under pressure, you don’t rise to the occasion, you fall to the level of your training.” — Archilochus The last few months have reminded me of something important. When pressure increases, weak systems show up fast. That’s true in life. It’s also very true in...

“Plans are useless, but planning is indispensable.” — Dwight D. Eisenhower Almost every brand I meet says: “We have an affiliate strategy.” Most of the time, what they actually have is: An affiliate program. There’s a big difference. And if you don’t know which one...

“The illiterate of the 21st century will not be those who cannot read and write, but those who cannot learn, unlearn, and relearn.” — Alvin Toffler Affiliate marketing is entering its most powerful phase yet. AI is accelerating workflows. Attribution is getting...