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New Client Announcements
Walking Lightly, Partnering Strategically: Saola Chooses Chief of Chaos to Step Up Growth
We are thrilled to announce that Saola — the eco-designed footwear brand committed to sustainability, comfort, and style — has joined forces with the Chief of Chaos family. Together, we’re excited to support Saola’s mission: tread lightly on the planet, champion...
Brand Announcement – Skin Laundry
Introducing Skin Laundry Explore Skin Laundry Why we built Skin Laundry The leading laser-facial destination for all skin tones, delivering dermatologist-designed results with no downtime. In 2013, we launched Skin Laundry to make professional laser skincare...
New Affiliate Program Launch: Skin Laundry Partners with Chief of Chaos
Chief of Chaos, the premier growth marketing and affiliate management firm globally, is pleased to announce that Skin Laundry has chosen Chief of Chaos as their exclusive affiliate marketing agency—partnering to help the brand glow even brighter through...
Blog Posts
THE DTC GROWTH CRISIS: Why It’s Time to Rethink Acquisition
iOS changes wrecked your attribution. CACs are unsustainable. And the VC money that used to paper over the gap between spend and profit? It's gone. If you're still running a DTC brand on the old growth playbook, paid social, deep discounts, and LTV projections you're...
Revenue is vanity, cash is king: what building companies taught us about partner programs
Our founder, president, and COO, Matt Frary, recently spent an hour with a University of Kansas entrepreneurship student who wanted to know what it really takes to build a company. His answers came from building and selling businesses across every era of the internet....
Issue #70: A Signup Is Not a Customer.
"Well begun is half done." Aristotle The most expensive email in your business starts with "Welcome aboard!" Somebody raised their hand. Filled out the form. Started the trial. Applied to your affiliate program and got approved. The single most interested they will...