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Issue #57: Make Them Come Find You
"Your brand is what other people say about you when you are not in the room." — Jeff Bezos I went to the biggest room in our industry at iPX 2026 in Austin this year with a plan and a number. The number was twenty. Twenty qualified conversations, decision makers only,...
Issue #56: We Are Never Finished.
"If you are not embarrassed by the first version of your product, you have launched too late." - Reid Hoffman This issue is late. I am going to tell you why, because the reason is the whole lesson. We were shipping. Over the last few weeks at XPFlow we pushed a major...
Issue #55: Half the Year Is Gone.
"It is not enough to be busy. The question is, what are we busy about?" Henry David Thoreau It is June 9th. I want you to do something uncomfortable before you read another word. Pull up the plan you wrote in January. The real one. The goals, the headcount, the...