BLOG
THE LATEST AND GREATEST
Blog Series
Blog Posts
Issue #17 — The Creator + Affiliate Convergence: Why It’s the Future of Growth
“People do not buy goods and services. They buy relations, stories, and magic.” — Seth Godin For years, brands kept affiliate and creator marketing in two separate boxes. One was seen as performance. The other as awareness. One ran on links and commissions. The other...
Walking Lightly, Partnering Strategically: Saola Chooses Chief of Chaos to Step Up Growth
We are thrilled to announce that Saola — the eco-designed footwear brand committed to sustainability, comfort, and style — has joined forces with the Chief of Chaos family. Together, we’re excited to support Saola’s mission: tread lightly on the planet, champion...
Issue #16 — The “China-Out” Strategy: From Made in China to Created in China
“When the winds of change blow, some build walls and others build windmills.” — Chinese Proverb I just wrapped time in Shanghai for Impact.com’s IPX China event and then onto Beijing to explore, and here’s the headline: China is shifting from a “Made in China”...