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Blog Posts
Impakuten: The Question Brands Should Be Asking This Week
The Impakuten question I keep getting this week is the wrong one. Every brand-side leader in my DMs is asking some version of “where should we migrate to, and how fast?” That is the question every certified agency in the field is rushing to answer for them. It is the...
No Fluff. No Gimmicks. Just Real AI.What XPFlow Took Away from IterateOn Boulder
April 2026 • XPFlow Team Most AI events sell the future. This one showed what’s already working. Last week, part of the XPFlow team landed in Boulder, Colorado for the IterateOn AI Symposium and walked away with something rare: Clarity. Two days. 200+ enterprise...
Issue #48 — The Dream Team: Why the Best Affiliate Teams Draft Their Partners Like the NFL
"Talent wins games, but teamwork and intelligence win championships." - Michael Jordan There's a debate happening in affiliate right now that's missing the point entirely. One camp says automate everything. Scale with AI. Kill the bottleneck. The other camp says...