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Your Partner Program Isn’t Underperforming. It’s Unmanaged.

Your Partner Program Isn’t Underperforming. It’s Unmanaged.

by Kirsten Kreiling | Sep 21, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service

The most common thing we hear before a partner program audit isn’t ‘our partners are bad.’ It’s ‘our program just isn’t performing the way it should be.’ And nine times out of ten, that’s not a partner problem....
Issue #68: Nobody Is Coming to Build It for You.

Issue #68: Nobody Is Coming to Build It for You.

by Matt Frary | Sep 8, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“The greatest danger in times of turbulence is not the turbulence. It is to act with yesterday’s logic.” Peter Drucker I have been doing this since 1999. Toolbars. Coupon wars. Network consolidation. Mobile. The year influencers were going to replace...
Issue #67: Nobody Approved That.

Issue #67: Nobody Approved That.

by Matt Frary | Sep 1, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“There is nothing so useless as doing efficiently that which should not be done at all.” Peter Drucker Last week I handed you two lists and forty five minutes. Steal the roster feeding your competitors, wake the dead partners in your own dashboard, twenty...
Issue #66: Your Competitor Already Built Your Recruit List.

Issue #66: Your Competitor Already Built Your Recruit List.

by Matt Frary | Aug 24, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“Good artists copy. Great artists steal.” Pablo Picasso Last week I told you to chase down every outside yes your fourth quarter depends on, and to do it before the calendar starts charging you rent. A fair question came back almost immediately. Yes from...
Issue #65: Q4 Is Decided in August.

Issue #65: Q4 Is Decided in August.

by Matt Frary | Aug 19, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“It’s not the will to win that matters. Everyone has that. It’s the will to prepare to win that matters.” Bear Bryant Nobody loses the fourth quarter in the fourth quarter. They lose it right about now, in the quietest week of the year, when...
Issue #64: Trust Is the Last Moat.

Issue #64: Trust Is the Last Moat.

by Matt Frary | Aug 11, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett Last week I told you about a good app that got caught wheeling a horse through the gate (Called Phia). Here is the part I could not put down. The trick took one software...
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Recent Posts

  • Your Partner Program Isn’t Underperforming. It’s Unmanaged.
  • Issue #68: Nobody Is Coming to Build It for You.
  • Issue #67: Nobody Approved That.
  • New Client Announcement: Buy & Ship Has Joined the Chief of Chaos Family.
  • Issue #66: Your Competitor Already Built Your Recruit List.

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