by Brandon Melton | Jul 25, 2025 | Adventures in Growth, Stillness in the Feed
In a world driven by algorithms, real connection is still the best growth strategy. When I think about the moments that truly moved the needle — professionally and personally — they almost never started with a pitch deck or a pipeline. They started with a...
by Patti Jones | Jul 24, 2025 | Affiliate Management, Adventures in Growth
iOS changes wrecked your CAC. Your ROAS is toast. VC money is drying up. If you’re still scaling your direct-to-consumer (DTC) brand on the old growth playbook—paid social, deep discounts, and LTV projections—you’re not just stuck. You’re bleeding margin. The...
by Matt Frary | Jul 15, 2025 | Adventures in Growth, Affiliate Management, Growth as a Service
Last week, we talked about Zombie Affiliate Programs—those undead channels limping along with no strategy, no partner engagement, and no growth. This week, we go deeper: Where do these zombies come from? And why don’t brands realize they’re raising the dead—until it’s...
by Brandon Melton | Jul 4, 2025 | Adventures in Growth, Brand, Brand Building, Digital Marketing, Growth as a Service, Stillness in the Feed
Brand building and self discovery aren’t separate journeys. They’re the same road, just different mirrors. When we launched Chief of Chaos, we didn’t start with a perfectly polished brand. We started with a pulse. A few clear values. A desire to do things...
by Brandon Melton | Jun 28, 2025 | Adventures in Growth, Digital Marketing, Growth as a Service, Stillness in the Feed
You can be busy all day and still feel like nothing important happened. Before starting Chief of Chaos, I spent years in solution sales—working with and inside Fortune 500 organizations. From the outside, it looked like high performance. Calendars packed. KPIs...
by Matt Frary | Jun 16, 2025 | Adventures in Growth, Digital Marketing, Growth as a Service
Funnels are sexy in pitch decks. Top. Middle. Bottom. Convert. Scale. But here’s what they look like in real life: Traffic sources firing in 12 directions Disconnected landing pages built by interns A CRO test from 6 months ago still “running” Attribution models that...
