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Issue #66: Your Competitor Already Built Your Recruit List.

Issue #66: Your Competitor Already Built Your Recruit List.

by Matt Frary | Aug 24, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“Good artists copy. Great artists steal.” Pablo Picasso Last week I told you to chase down every outside yes your fourth quarter depends on, and to do it before the calendar starts charging you rent. A fair question came back almost immediately. Yes from...
Issue #65: Q4 Is Decided in August.

Issue #65: Q4 Is Decided in August.

by Matt Frary | Aug 19, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“It’s not the will to win that matters. Everyone has that. It’s the will to prepare to win that matters.” Bear Bryant Nobody loses the fourth quarter in the fourth quarter. They lose it right about now, in the quietest week of the year, when...
Issue #64: Trust Is the Last Moat.

Issue #64: Trust Is the Last Moat.

by Matt Frary | Aug 11, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“It takes 20 years to build a reputation and five minutes to ruin it.” Warren Buffett Last week I told you about a good app that got caught wheeling a horse through the gate (Called Phia). Here is the part I could not put down. The trick took one software...
Issue #63: The Trojan Horse Worked Great. Then It Ruined Everything.

Issue #63: The Trojan Horse Worked Great. Then It Ruined Everything.

by Matt Frary | Aug 5, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“Sing to me of the man, Muse, the man of twists and turns, driven time and again off course.” Homer, The Odyssey I took my family to see The Odyssey last night. Here is everything I retained from freshman lit. There was a big wooden horse. There was a...
Issue #62: Staffing Isn’t Strategy.

Issue #62: Staffing Isn’t Strategy.

by Matt Frary | Jul 29, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“There is nothing so useless as doing efficiently that which should not be done at all.” Peter Drucker I am writing this from a gate at LaGuardia. My flight home from Affiliate Summit East was supposed to leave twenty-four hours ago. Storms rolled through,...
Issue #61: Culture Doesn’t Scale by Accident.

Issue #61: Culture Doesn’t Scale by Accident.

by Matt Frary | Jul 22, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing

“I came to see, in my time at IBM, that culture isn’t just one aspect of the game. It is the game.” Lou Gerstner The best culture I ever built ran out of an old firehouse with a bank vault in the basement and jail cells we used as storage closets....
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Recent Posts

  • Issue #66: Your Competitor Already Built Your Recruit List.
  • Issue #65: Q4 Is Decided in August.
  • The Phia Affiliate Fraud Scandal: What It Really Means for Affiliate Marketing
  • New client alert: Nebulyft has joined the Chief of Chaos family.
  • Issue #64: Trust Is the Last Moat.

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