by Matt Frary | Jun 16, 2025 | Adventures in Growth, Digital Marketing, Growth as a Service
Funnels are sexy in pitch decks. Top. Middle. Bottom. Convert. Scale. But here’s what they look like in real life: Traffic sources firing in 12 directions Disconnected landing pages built by interns A CRO test from 6 months ago still “running” Attribution models that...
by Brandon Melton | Jun 13, 2025 | Adventures in Growth, Growth as a Service
It turns out, 8 hours of sleep isn’t always 8 hours of rest. Just like 40 hours of work isn’t always 40 hours of progress. For most of my adult life, I thought I understood sleep. Get enough of it – 7 or 8 hours – and you’ll be fine. That’s what we’re told, right? But...
by Brandon Melton | Jun 6, 2025 | Adventures in Growth, Conversations Around AI, Growth as a Service
Stillness in the Feed is a series about building consciously in an unconscious world. Written by Brandon Melton, Co-Founder and Growthsmith at Chief of Chaos, it’s a quiet space for honest thoughts on AI, health, leadership, and what it means to grow well. No hacks....
by Matt Frary | May 27, 2025 | Digital Marketing, Adventures in Growth, Affiliate Management, New Client Announcements
Chief of Chaos, the premier growth marketing and affiliate management firm globally, is pleased to announce that Skin Laundry has chosen Chief of Chaos as their exclusive affiliate marketing agency—partnering to help the brand glow even brighter through...
by Matt Frary | Mar 5, 2025 | Affiliate Management, Adventures in Growth, Digital Marketing
Background: Brand X (a name that may or may not resemble real-life disasters) approached our agency with a grand vision: they wanted to scale their business solely through affiliate marketing. No paid search, no paid social, no SEO, no email marketing, no PR—just...
by Matt Frary | Mar 4, 2025 | Adventures in Growth
How Experts Grow Communities by 10X with Affiliates Affiliate marketing isn’t just about making money—it’s also a powerful tool for growing online communities. Experts in various industries have discovered that by leveraging affiliates, they can rapidly expand their...
