by Patti Jones | Oct 21, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
Think affiliate marketing is just coupon codes? The space evolved. Fast. What used to be dominated by deal sites and cashback portals is now a dynamic, multi-channel ecosystem driven by influencers, creators, content publishers, and commerce media. These are not...
by halle@xpflow.app | Oct 19, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
We’ve audited enough partner programs to know that the ones with clear answers to these five questions are almost always the ones performing. Not because knowing the number solves the problem, but because knowing the number means someone is managing for it....
by Matt Frary | Oct 14, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing
“A good plan violently executed now is better than a perfect plan executed next week.” George S. Patton I have a habit of showing up before the paint dries. HasOffers. Optizmo. LashBack. Payoneer. Affluent. Impact, back in 2010, as one of their first...
by Patti Jones | Oct 14, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
Paid ads charge you to hope someone converts. Affiliate marketing charges you after they do. For DTC brands facing tighter budgets, rising CAC, and relentless pressure on margins, that distinction is not semantic. It is the difference between a growth model that...
by Matt Frary | Oct 7, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing
“Hope deferred makes the heart sick.” Proverbs 13:12 I started in this business at eBags.com, launching a charity shopping portal called KickStart.com. People shopped brands through our mall, the brands paid a commission, and we shared it with nonprofits....
by Patti Jones | Oct 7, 2026 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service
iOS changes wrecked your attribution. CACs are unsustainable. And the VC money that used to paper over the gap between spend and profit? It’s gone. If you’re still running a DTC brand on the old growth playbook, paid social, deep discounts, and LTV...
