by Matt Frary | May 9, 2025 | Affiliate Management
“Set It and Forget It” Affiliate Programs Don’t Work — Here’s What to Do Instead Let’s be honest: affiliate programs can seem like the ultimate hands-off marketing channel. Just plug in some tracking links, onboard a few partners, and let the commissions roll in,...
by Matt Frary | Apr 24, 2025 | Affiliate Management
How Social Tale is Revolutionizing TikTok Shop: Insights from Ashley Wright TikTok Shop has become a transformative force in the world of e-commerce, redefining how brands engage and convert audiences. At the forefront of this movement is Social Tale, a full-service...
by Matt Frary | Mar 12, 2025 | Affiliate Management, Digital Marketing
Hear me out. I did NOT say Affiliate is dying. I said that “Affiliate Agencies” are dying in their current form. The model has been around 25+ years, nearly quarter of a century. We have to evolve. Here are the principles of the statement…. 1....
by Matt Frary | Mar 5, 2025 | Affiliate Management, Adventures in Growth, Digital Marketing
Background: Brand X (a name that may or may not resemble real-life disasters) approached our agency with a grand vision: they wanted to scale their business solely through affiliate marketing. No paid search, no paid social, no SEO, no email marketing, no PR—just...
