Issue #56: We Are Never Finished.

by Matt Frary | Jun 18, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service

“If you are not embarrassed by the first version of your product, you have launched too late.” – Reid Hoffman This issue is late. I am going to tell you why, because the reason is the whole lesson. We were shipping. Over the last few weeks at XPFlow...

Issue #55: Half the Year Is Gone.

by Matt Frary | Jun 9, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service

“It is not enough to be busy. The question is, what are we busy about?” Henry David Thoreau It is June 9th. I want you to do something uncomfortable before you read another word. Pull up the plan you wrote in January. The real one. The goals, the...

Issue #54: $300 Million, Three People.

by Matt Frary | Jun 2, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing

“The future is already here. It is just not evenly distributed.” William Gibson Here is a number that should stop you cold. There is a partner program I am close to that drives north of $300 million a year in revenue. Affiliates, partners, referrers, the...

Beth Lazar Reunites with Matt Frary at XPFlow as Chief Product Officer

by Kirsten Kreiling | Jun 2, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, PRESS-RELEASE

FOR IMMEDIATE RELEASE Former SmarterChaos Leadership Team Reunites to Accelerate the Growth of Alfie and the XPFlow Partner OS Chief of Chaos today announced that industry veteran Beth Lazar has joined sister company XPFlow as Chief Product Officer, reuniting with...

Issue #53: Who Are You In Service To?

by Matt Frary | May 25, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships

“Everybody can be great because everybody can serve.” Martin Luther King Jr. It is Memorial Day. The work pauses for a day. I am going to use the pause for the question most founders dodge. Who are you actually in service to? Not on the about page. Not in...

Issue #52: Giving Alfie a Voice.

by Matt Frary | May 20, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service

“A team is not a group of people who work together. A team is a group of people who trust each other.” Simon Sinek This week I sat with my leadership team and we gave Alfie a voice. Not a brand voice. Not a tone of voice guide. A real one. The kind of...