Chief of Chaos
  • Our Story
    • Our Chiefs
    • Our Why
    • Our Failures
  • Growth Marketing
  • Digital Transformation
  • Blog
  • Contact Us
Select Page
Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”

Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”

by Matt Frary | Mar 5, 2025 | Affiliate Management, Adventures in Growth, Digital Marketing

Background: Brand X (a name that may or may not resemble real-life disasters) approached our agency with a grand vision: they wanted to scale their business solely through affiliate marketing. No paid search, no paid social, no SEO, no email marketing, no PR—just...
Next Entries »

Recent Posts

  • Introducing the Chief of Chaos Friends & Advisors Program
  • Issue #28 — The School of Chaos, Community, and Why Digital Marketers Can’t Grow Alone
  • Issue #27 — The Thanksgiving Edition: What I’m Thankful For (and What You Can Still Do Before Black Friday)
  • Issue #26 — The Q4 Affiliate Survival Checklist: What You Must Nail Before Black Friday Hits
  • “The Hottest New Wave in Affiliate Marketing: PODCASTING”

Browse By Category

  • Adventures in Growth
  • Affiliate Management
  • Brand
  • Brand Building
  • Business Exits
  • Chief Of Chaos
  • Conversations Around AI
  • Digital Marketing
  • Growth as a Service
  • New Client Announcements
  • Partnerships
  • School of Chaos
  • Stillness in the Feed
Chief of Chaos
  • Follow
  • Follow

200 South Wilcox Street #229
Castle Rock, CO 80104

contact@chiefofchaos.com

  • Blog
  • Partnerships
  • Technology Partners
  • Refer Some Chaos
  • Privacy Policy
  • Terms of Use

©2025 Chief of Chaos