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Issue #52: Giving Alfie a Voice.

Issue #52: Giving Alfie a Voice.

by Matt Frary | May 20, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service

“A team is not a group of people who work together. A team is a group of people who trust each other.” Simon Sinek This week I sat with my leadership team and we gave Alfie a voice. Not a brand voice. Not a tone of voice guide. A real one. The kind of...
FOR IMMEDIATE RELEASE XPFlow Names Patti Jones Vice President of Customer Success Following Chief of Chaos Acquisition

FOR IMMEDIATE RELEASE

XPFlow Names Patti Jones Vice President of Customer Success Following Chief of Chaos Acquisition

by Matt Frary | May 12, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, PRESS-RELEASE

The next phase isn’t about managing clients. It’s about building systems that turn partnerships into compounding growth. Dallas, TX, May 12, 2026. XPFlow today announced the appointment of Patti Jones as Vice President of Customer Success. The move follows...
Issue #51: Did It Make Money?

Issue #51: Did It Make Money?

by Matt Frary | May 12, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing

“Revenue is vanity. Profit is sanity. Cash is reality.” Alan Miltz I spent this week in Dallas with my Alfie engineering team. They are smart. Smarter than me, mostly, especially on the stuff I cannot read out of a stack trace. They kept asking me very...
Issue #50: Run Toward Impakuten. Migrate Fast, Automate the Lift, Grow on the Other Side.

Issue #50: Run Toward Impakuten. Migrate Fast, Automate the Lift, Grow on the Other Side.

by Matt Frary | May 4, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Partnerships

“Don’t be afraid to give up the good to go for the great.” John D. Rockefeller You’re going to hear me say Impakuten a lot. It’s the word I’ve been using for the strategic alliance between Rakuten and impact.com announced on April...
Issue #49 — The Dirty Little Secret They Don’t Tell New Affiliate Managers

Issue #49 — The Dirty Little Secret They Don’t Tell New Affiliate Managers

by Matt Frary | May 1, 2026 | Chief Of Chaos, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service

“You do not rise to the level of your goals. You fall to the level of your systems.” – James Clear “Welcome to affiliate marketing! It’s a relationship business.” That’s the line every new affiliate manager hears in their...
Impakuten: The Question Brands Should Be Asking This Week

Impakuten: The Question Brands Should Be Asking This Week

by Matt Frary | Apr 30, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service, Partnerships

The Impakuten question I keep getting this week is the wrong one. Every brand-side leader in my DMs is asking some version of “where should we migrate to, and how fast?” That is the question every certified agency in the field is rushing to answer for them. It is the...
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