by Matt Frary | Jul 30, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
Let’s start with the lie: “Affiliate only works on last-click.” Nope. That’s just the way most people set it up. And then complain when influencers, content partners, and upper-funnel affiliates “don’t convert.” Here’s the real problem: Your attribution model is...
by Matt Frary | Jul 30, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
Funnels are sexy in pitch decks. Top. Middle. Bottom. Convert. Scale. But here’s what they look like in real life: • Traffic sources firing in 12 directions • Disconnected landing pages built by interns • A CRO test from 6 months ago still “running” • Attribution...
by Matt Frary | Jul 30, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
There’s a moment in nearly every growth meeting where someone throws out a number like it’s gospel: “CAC is $48.” “LTV is $900.” “Blended ROAS is 2.3x.” And I always ask one thing: “How do you know?” Because most brands I walk into are flying blind with dashboards...
by Matt Frary | Jul 30, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service
Chaos to Grow Most brands don’t actually have a growth strategy. They have a collection of tasks dressed up like a plan. “Run Facebook ads.” “Hire an affiliate agency.” “Redo the landing page.” “Launch on Amazon.” “Test TikTok.” That’s not a strategy. That’s a to-do...
by Matt Frary | Jul 29, 2025 | Chief Of Chaos, Adventures in Growth, Brand, Brand Building, Digital Marketing, Growth as a Service
Chaos to Grow Turning strategic chaos into scalable growth “Out of chaos, find simplicity. From discord, find harmony.” — Sun Tzu If you’re building something that matters, you’re in chaos. Rapid hiring. Broken funnels. Slack on fire. Too many tools. Not enough...
by Brandon Melton | Jul 18, 2025 | Brand Building, Growth as a Service, Stillness in the Feed
The health of the founder sets the rhythm for the health of the company. For years, I thought wellness was a personal matter — something to manage on the side while you pursued your real work. But the longer I’ve been building Chief of Chaos, the more I’ve realized:...
