Issue #9 — How to Bring an Affiliate Program Back From the Dead

Issue #5 — Affiliate Doesn’t Have to Be Last Click (And You’re Losing Money If It Is)

Let’s start with the lie: “Affiliate only works on last-click.” Nope. That’s just the way most people set it up. And then complain when influencers, content partners, and upper-funnel affiliates “don’t convert.” Here’s the real problem: Your attribution model is...