by Matt Frary | Feb 17, 2026 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
“Technology does not replace great talent. It reveals it.” Let’s address the question everyone is quietly asking: Is AI going to replace affiliate managers? The short answer is no…. The longer answer is more uncomfortable. AI won’t replace affiliate managers. It...
by Matt Frary | Nov 18, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing
“Success is where preparation and opportunity meet.” — Bobby Unser Q4 isn’t a season — it’s a sprint. Black Friday, Cyber Monday, Thanksgiving, Christmas… If you’re not prepared, you’re already behind. Affiliate programs either break records during Q4 —or they break...
by Matt Frary | Nov 11, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service
“AI won’t replace you. But someone using AI to run their business will.” — Matt Frary Before we dive in — a quick reminder: The School of Chaos is coming. It’s a private, invite-only community for builders — founders, marketers, and operators who want to grow smarter...
by Matt Frary | Sep 30, 2025 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Conversations Around AI, Digital Marketing, Growth as a Service, Partnerships
“Replace the humans—they don’t want to do the jobs they’re in anyway.” That was the message plastered across a billboard in San Francisco this week. It was provocative. It was predictive. And in the wake of OpenAI’s announcement of Instant Checkout and Buy with...
by Matt Frary | Jun 20, 2025 | Conversations Around AI, Growth as a Service, Stillness in the Feed
Most people ask what AI can do.I start by asking what I want to do—and where I want support. When the latest wave of AI hype hit, I felt the familiar startup pressure: act fast, integrate tools, automate everything. The feed was full of “top 10 prompts” and “AI will...
by Matt Frary | Jun 6, 2025 | Adventures in Growth, Conversations Around AI, Growth as a Service, Stillness in the Feed
Stillness in the Feed is a series about building consciously in an unconscious world. Written by Brandon Melton, Co-Founder and Growthsmith at Chief of Chaos, it’s a quiet space for honest thoughts on AI, health, leadership, and what it means to grow well. No hacks....
