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Why the Affiliate Agency Model is Dying…..It’s all about Growth.

Why the Affiliate Agency Model is Dying…..It’s all about Growth.

by Matt Frary | Mar 12, 2025 | Affiliate Management, Digital Marketing

Hear me out. I did NOT say Affiliate is dying. I said that “Affiliate Agencies” are dying in their current form. The model has been around 25+ years, nearly quarter of a century. We have to evolve. Here are the principles of the statement…. 1....
Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”

Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”

by Matt Frary | Mar 5, 2025 | Affiliate Management, Adventures in Growth, Digital Marketing

Background: Brand X (a name that may or may not resemble real-life disasters) approached our agency with a grand vision: they wanted to scale their business solely through affiliate marketing. No paid search, no paid social, no SEO, no email marketing, no PR—just...
Hello Partner Announces Top 30 Affiliate Agencies

Hello Partner Announces Top 30 Affiliate Agencies

by Robert Sherman | Sep 5, 2024 | Digital Marketing, Uncategorized

🎉 Exciting News Alert! 🎉 We are absolutely ecstatic to announce that Chief of Chaos has been named one of the Top 30 Affiliate Agencies in the World for 2024 by Hello Partner! 🌟 This is a monumental honor, and we are bursting with excitement to share this incredible...
Introducing the Proov Affiliate Program: Join Our Partnership in Women’s Health and Fertility

Introducing the Proov Affiliate Program: Join Our Partnership in Women’s Health and Fertility

by Robert Sherman | Aug 13, 2024 | Digital Marketing, New Client Announcements

We are thrilled to announce an exciting new chapter at Chief of Chaos as we welcome Proov! Proov is a trailblazer in women’s health and hormonal solutions, as our newest client. This partnership marks a significant step forward in our mission to support groundbreaking...
The Art of Hype in Affiliate Marketing: Insights from Matt Frary, the Founder of Chief of Chaos

The Art of Hype in Affiliate Marketing: Insights from Matt Frary, the Founder of Chief of Chaos

by Erin Beckstein | Jan 12, 2024 | Digital Marketing

In the world of affiliate marketing, creating a buzz is not just a tactic; it’s an essential strategy. This concept was brilliantly underscored by Matt Frary, the Founder of Chief of Chaos, in his recent live discussion with Dustin Howes on his LinkedIn Show...
Chief of Chaos Launches Affiliate Program for GOAL.MD

Chief of Chaos Launches Affiliate Program for GOAL.MD

by Erin Beckstein | Dec 18, 2023 | Digital Marketing

Exciting news from the forefront of digital marketing innovation! Chief of Chaos, a leader in growth marketing, is thrilled to announce the launch of an affiliate program for GOAL.MD, an emerging player in the health and wellness sector, offering Semaglutide, a key...
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  • Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”

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