Issue #4 — Your Funnel Is Lying to You

by Matt Frary | Jun 16, 2025 | Adventures in Growth, Digital Marketing, Growth as a Service

Funnels are sexy in pitch decks. Top. Middle. Bottom. Convert. Scale. But here’s what they look like in real life: Traffic sources firing in 12 directions Disconnected landing pages built by interns A CRO test from 6 months ago still “running” Attribution models that...

New Affiliate Program Launch: Skin Laundry Partners with Chief of Chaos

by Matt Frary | May 27, 2025 | Digital Marketing, Adventures in Growth, Affiliate Management, New Client Announcements

Chief of Chaos, the premier growth marketing and affiliate management firm globally, is pleased to announce that Skin Laundry has chosen Chief of Chaos as their exclusive affiliate marketing agency—partnering to help the brand glow even brighter through...

Why the Affiliate Agency Model is Dying…..It’s all about Growth.

by Matt Frary | Mar 12, 2025 | Affiliate Management, Digital Marketing

Hear me out. I did NOT say Affiliate is dying. I said that “Affiliate Agencies” are dying in their current form. The model has been around 25+ years, nearly quarter of a century. We have to evolve. Here are the principles of the statement…. 1....

Case Study: How (Not) to Run an Affiliate Program – The Spectacular Disaster of “Brand X”

by Matt Frary | Mar 5, 2025 | Affiliate Management, Adventures in Growth, Digital Marketing

Background: Brand X (a name that may or may not resemble real-life disasters) approached our agency with a grand vision: they wanted to scale their business solely through affiliate marketing. No paid search, no paid social, no SEO, no email marketing, no PR—just...

Hello Partner Announces Top 30 Affiliate Agencies

by admin | Sep 5, 2024 | Digital Marketing, Chief Of Chaos

🎉 Exciting News Alert! 🎉 We are absolutely ecstatic to announce that Chief of Chaos has been named one of the Top 30 Affiliate Agencies in the World for 2024 by Hello Partner! 🌟 This is a monumental honor, and we are bursting with excitement to share this incredible...

Introducing the Proov Affiliate Program: Join Our Partnership in Women’s Health and Fertility

by admin | Aug 13, 2024 | Digital Marketing, New Client Announcements

We are thrilled to announce an exciting new chapter at Chief of Chaos as we welcome Proov! Proov is a trailblazer in women’s health and hormonal solutions, as our newest client. This partnership marks a significant step forward in our mission to support groundbreaking...