TOP SECRET: A Look Behind the Scenes of Chief of Chaos – The AI Stack – Issue #25

TOP SECRET: A Look Behind the Scenes of Chief of Chaos – The AI Stack – Issue #25

by | Nov 11, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Conversations Around AI, Digital Marketing, Growth as a Service

“AI won’t replace you. But someone using AI to run their business will.” — Matt Frary Before we dive in — a quick reminder: The School of Chaos is coming. It’s a private, invite-only community for builders — founders, marketers, and operators who want to grow smarter...
Issue #24 — The AI Partner Playbook: How Affiliates and Publishers Must Evolve Now

Issue #24 — The AI Partner Playbook: How Affiliates and Publishers Must Evolve Now

by | Nov 3, 2025 | Chief Of Chaos, Adventures in Growth, Affiliate Management, Brand, Brand Building, Digital Marketing, Growth as a Service

“If you’re not designing systems to win the future, then plan to lose it.” — Matt Frary Before we jump in… a quick update. The School of Chaos is coming. This is not another Slack group or “growth chat.” It’s a curated, invite-only community for the who’s who of...
ChatGPT Just Changed the Game: How Affiliates Can Thrive in the Age of AI Commerce

ChatGPT Just Changed the Game: How Affiliates Can Thrive in the Age of AI Commerce

by | Sep 30, 2025 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Chief Of Chaos, Conversations Around AI, Digital Marketing, Growth as a Service, Partnerships

“Replace the humans—they don’t want to do the jobs they’re in anyway.” That was the message plastered across a billboard in San Francisco this week. It was provocative. It was predictive. And in the wake of OpenAI’s announcement of Instant Checkout and Buy with...