Issue #4 — Your Funnel Is Lying to You

Issue #2 — Your Growth Plan Is Probably Just a To-Do List (Here’s What to Do Instead)

Chaos to Grow Most brands don’t actually have a growth strategy. They have a collection of tasks dressed up like a plan. “Run Facebook ads.” “Hire an affiliate agency.” “Redo the landing page.” “Launch on Amazon.” “Test TikTok.” That’s not a strategy. That’s a to-do...