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Issue #1 — Welcome to Chaos (And Why It’s a Superpower)

Issue #1 — Welcome to Chaos (And Why It’s a Superpower)

by Matt Frary | Jul 29, 2025 | Chief Of Chaos, Adventures in Growth, Brand, Brand Building, Digital Marketing, Growth as a Service

Chaos to Grow Turning strategic chaos into scalable growth “Out of chaos, find simplicity. From discord, find harmony.” — Sun Tzu If you’re building something that matters, you’re in chaos. Rapid hiring. Broken funnels. Slack on fire. Too many tools. Not enough...
Health as Strategy

Health as Strategy

by Brandon Melton | Jul 18, 2025 | Brand Building, Growth as a Service, Stillness in the Feed

The health of the founder sets the rhythm for the health of the company. For years, I thought wellness was a personal matter — something to manage on the side while you pursued your real work. But the longer I’ve been building Chief of Chaos, the more I’ve realized:...
Issue #8 — How Zombie Affiliate Programs Are Born (and Why You Don’t See It Happening)

Issue #8 — How Zombie Affiliate Programs Are Born (and Why You Don’t See It Happening)

by Matt Frary | Jul 15, 2025 | Adventures in Growth, Affiliate Management, Brand, Brand Building, Growth as a Service

Last week, we talked about Zombie Affiliate Programs—those undead channels limping along with no strategy, no partner engagement, and no growth. This week, we go deeper: Where do these zombies come from? And why don’t brands realize they’re raising the dead—until it’s...
Building a Brand While Learning Who You Are

Building a Brand While Learning Who You Are

by Brandon Melton | Jul 4, 2025 | Adventures in Growth, Brand, Brand Building, Digital Marketing, Growth as a Service, Stillness in the Feed

Brand building and self discovery aren’t separate journeys. They’re the same road, just different mirrors. When we launched Chief of Chaos, we didn’t start with a perfectly polished brand. We started with a pulse. A few clear values. A desire to do things...
Post 3: The Productivity Trap I Stepped In (and What I Chose Instead)

Post 3: The Productivity Trap I Stepped In (and What I Chose Instead)

by Brandon Melton | Jun 28, 2025 | Adventures in Growth, Digital Marketing, Growth as a Service, Stillness in the Feed

You can be busy all day and still feel like nothing important happened. Before starting Chief of Chaos, I spent years in solution sales—working with and inside Fortune 500 organizations. From the outside, it looked like high performance. Calendars packed. KPIs...
Human First, Tool Second — My Personal Philosophy on Using AI

Human First, Tool Second — My Personal Philosophy on Using AI

by Brandon Melton | Jun 20, 2025 | Conversations Around AI, Growth as a Service, Stillness in the Feed

Most people ask what AI can do.I start by asking what I want to do—and where I want support. When the latest wave of AI hype hit, I felt the familiar startup pressure: act fast, integrate tools, automate everything. The feed was full of “top 10 prompts” and “AI will...
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