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Building a Brand While Learning Who You Are

Building a Brand While Learning Who You Are

by Brandon Melton | Jul 4, 2025 | Adventures in Growth, Brand, Brand Building, Digital Marketing, Growth as a Service, Stillness in the Feed

Brand building and self discovery aren’t separate journeys. They’re the same road, just different mirrors. When we launched Chief of Chaos, we didn’t start with a perfectly polished brand. We started with a pulse. A few clear values. A desire to do things...
Post 3: The Productivity Trap I Stepped In (and What I Chose Instead)

Post 3: The Productivity Trap I Stepped In (and What I Chose Instead)

by Brandon Melton | Jun 28, 2025 | Adventures in Growth, Digital Marketing, Growth as a Service, Stillness in the Feed

You can be busy all day and still feel like nothing important happened. Before starting Chief of Chaos, I spent years in solution sales—working with and inside Fortune 500 organizations. From the outside, it looked like high performance. Calendars packed. KPIs...
Human First, Tool Second — My Personal Philosophy on Using AI

Human First, Tool Second — My Personal Philosophy on Using AI

by Brandon Melton | Jun 20, 2025 | Conversations Around AI, Growth as a Service, Stillness in the Feed

Most people ask what AI can do.I start by asking what I want to do—and where I want support. When the latest wave of AI hype hit, I felt the familiar startup pressure: act fast, integrate tools, automate everything. The feed was full of “top 10 prompts” and “AI will...
Issue #4 — Your Funnel Is Lying to You

Issue #4 — Your Funnel Is Lying to You

by Matt Frary | Jun 16, 2025 | Adventures in Growth, Digital Marketing, Growth as a Service

Funnels are sexy in pitch decks. Top. Middle. Bottom. Convert. Scale. ​But here’s what they look like in real life: Traffic sources firing in 12 directions Disconnected landing pages built by interns A CRO test from 6 months ago still “running” Attribution models that...
Sleep Is the Strategy

Sleep Is the Strategy

by Brandon Melton | Jun 13, 2025 | Adventures in Growth, Growth as a Service, Stillness in the Feed

It turns out, 8 hours of sleep isn’t always 8 hours of rest. Just like 40 hours of work isn’t always 40 hours of progress. For most of my adult life, I thought I understood sleep. Get enough of it – 7 or 8 hours – and you’ll be fine. That’s what we’re told, right? But...
Why Stillness in the Feed

Why Stillness in the Feed

by Brandon Melton | Jun 6, 2025 | Adventures in Growth, Conversations Around AI, Growth as a Service, Stillness in the Feed

Stillness in the Feed is a series about building consciously in an unconscious world. Written by Brandon Melton, Co-Founder and Growthsmith at Chief of Chaos, it’s a quiet space for honest thoughts on AI, health, leadership, and what it means to grow well. No hacks....
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